DNA Brands Announces that its Meat Snack Products have been Approved for Sale by the Naval Exchange Service Command

NEXCOM Joins the Defense Commissary Exchange (DeCA) and the Army & Air Force Exchange Service (AAFES) Acquiring Products

Boca Raton, FL, August 30, 2011 - DNA Brands, Inc., (OTCBB:DNAX) makers of the great tasting DNA Energy Drink® and DNA Meat Snacks, each a favorite of the action sports community and its enthusiastic followers announced today that NEXCOM has become the third military agency to approve DNA meat snack products for sale to its consumers. Both DeCA and AAFES have already received shipments.

The combined operations of the three military exchanges operate several thousand facilities worldwide in more than 30 countries, five U.S. territories and 50 states. The exchange operates some 147 retail stores and more than 2,000 fast food restaurants such as Taco Bell and Burger King. The Exchange's mission is to provide quality merchandise and services of necessity and convenience to authorized customers at uniform low prices.

"We are once again pleased to have another military exchange grant approval for the sale of our meat snack products. In order to get to market as early as possible, we designed a special fully contained floor "shipper" to attractively display DNA Beef Jerky® Original & Teriyaki flavors and DNA Shred Stix™, Original, Pizza, Jalapeno and TACO flavors," said Russ Rickon Vice President of Sales. Rickon added, "We expect the shipper program and our aggressive pricing will build customer loyalty and get us firmly positioned in the Exchange's shelf programs on a permanent basis."

About DNA Brands, Inc.

DNA BRANDS, make DNA Energy Drink®, the award-winning, best-tasting energy drink at the 2010 World Beverage Competition, and DNA Beef Jerky™ and DNA Shred Stix™. DNA Energy Drink® is a proprietary blend of quality ingredients in four flavors Citrus, Lemon Lime, Sugar Free Citrus and CranRazberry. DNA is a proud sponsor of many action sport teams consisting of top athletes from Motorcross, Surf, Wakeboard and Skateboard has received tremendous TV and media coverage.

Independent retailers throughout the State of Florida sell the DNA Brand products as well as national retailers including Walgreens, CVS, Race Trac and Circle K.

True to its actions sports roots, DNA BRANDS, INC., has earned national recognition through its title sponsorship of the DNA SHRED STIX STAR YAMAHA RACING TEAM where it competes on a world-class level in Supercross and Motocross, reaching millions of fans. DNA Energy Drink(R) can also be found in other action sports such as Surfing, BMX, Wakeboarding and Skateboarding and its athletes are recognized stars in their own right.

For more information about DNA Energy Drink, its athletes and sponsorships, please visit www.dnabrandsusa.com.

Safe Harbor Forward-Looking Statements

To the extent that statements in this press release are not strictly historical, including statements as to revenue projections, business strategy, outlook, objectives, future milestones, plans, intentions, goals, future financial conditions, future collaboration agreements, the success of the Company's development, events conditioned on stockholder or other approval, or otherwise as to future events, such statements are forward-looking, and are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. The forward-looking statements contained in this release are subject to certain risks and uncertainties that could cause actual results to differ materially from the statements made.

Suzanne Holbrook

Contact:
Darren M. Marks
President
DNA Brands, Inc.
506 NW 77th St
Boca Raton, FL 33487
(954) 970 3826
darren@dnaenergydrink.com
http://www.dnabrandsusa.com

This release was published on openPR.