Targeted Media, Inc. a Time Inc. company, expands partnership with Informa Healthcare Communications

August 31, 2011 – New York, NY – Targeted Media, Inc., a Time Inc. company, has named Informa Healthcare Communications as their exclusive sales agent for ‘The Educated Patient’ series and pharma-sponsored magazine subscriptions in Europe. This builds upon their existing partnership in the US, where Informa Healthcare Communications provides content and creative direction for the series. Informa Healthcare Communications, a division of the global STM publisher Informa Healthcare, produces medical content tailored to both physicians and patients.

Produced specifically for doctor’s waiting rooms, ‘The Educated Patient’ series highlights independent medical advice alongside highly targeted pharmaceutical advertising. ‘The Educated Patient’ will be featured as a cover wrap on leading consumer titles from Time Inc. in Europe, including IPC Media’s Marie Claire, Golf Monthly, woman&home and Look. Effective immediately, Informa Healthcare Communications gains exclusive rights to sell and develop the series in Europe.

“Over the past six months, Informa Healthcare Communications have clearly demonstrated that they understand the standard necessary for our business,” explains John Kenyon, Vice President of Targeted Media. “They also have a well-established track record of producing successful medical communications programs across Europe. As such, they are the right partner to internationalise our Educated Patient product, and I am excited about this new venture.”

According to Darren Gillgrass, Managing Director, Informa Healthcare Communications, “The extension of the relationship with Targeted Media is a key component to our global “waiting room” strategy, which focuses on patient and physician engagement. This also further enhances the products we offer European – as well as global – pharmaceutical companies.”

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ABOUT INFORMA HEALTHCARE COMMUNICATIONS:
Informa Healthcare Communications publishes relevant and high quality medical education content tailored to the unique needs of physicians and patients. Informa Healthcare Communications is a division of the global publisher, Informa Healthcare. Informa Healthcare provides authoritative research and analysis for all sectors of the Life Science, Medicine and Pharmaceutical sectors to better serve the commercial and academic needs within the scientific and clinical communities. Informa Healthcare is a division of Informa plc (London: INF).
Informa has more than 150 offices in 40 countries and employs 7,500 staff around the world. Informa Healthcare is headquartered in London with offices in New York, Melbourne, Singapore and Stockholm.

Contact: Lydia Dye-Stonebridge
Phone: +44 (0)20 7017 7376
Email: lydia.dye-stonebridge@informa.com
Web: http://comms.informahealthcare.com

ABOUT TARGETED MEDIA, INC.:
Targeted Media, Inc. cover wraps leading magazine brands with custom marketing messages and delivers them to a highly targeted audience based on advertisers’ needs. Targeted Media offers two programs: Business to Business, which reaches specific individuals (like CEOs or community leaders), and Public Place, which positions wrapped magazines in strategic locations (like physicians’ waiting rooms). Targeted Media is a division of Time Inc., a wholly owned subsidiary of Time Warner, Inc., the world’s leading media and entertainment company.

Contact: John Kenyon
Phone: 212-522-2002
Email: john_kenyon@timeinc.com
Web: http://www.targeted-media.com

Informa Healthcare Communications
c/o Lydia Dye-Stonebridge
Telephone House
69 - 77 Paul Street
London EC2A 4LQ
England

Press contact: Lydia Dye-Stonebridge, lydia.dye-stonebridge@informa.com

This release was published on openPR.