‘Fierce Mamas’ Are Given The Chance To Win A Fierce Makeover And Become Part Of A Labor Of Love Music Video

Exciting And Interactive Promotion Asks Moms To Get Creative To Win Incredible Prizes

Los Angeles, CA (August 24, 2011)Scarlett Cherry, the voice and co-writer behind Labor of Love, an album created during her second and third trimesters of pregnancy, is proud to announce the ‘Fierce Mama’ Makeover Promotion. Open to moms of all ages, fans are invited to become a part of this dynamic and touching album by submitting a video of themselves dancing to or singing to the albums 2nd hit single ‘Fierce Mama’. After selling out the first printing of CDs, Labor of Love continues to reach the hearts of families everywhere. By using modern social media platforms such as Kickstarter, Labor of Love raised over $42,000 to produce the record. They continue to use innovative social media outlets by conducting this promotion via the newly released Vimeo Pro. By entering the 'Fierce Mama' Makeover Promotion, contestants are able to become a part of this incredible project and are eligible to win amazing prizes including cameos in the ‘Fierce Mama’ music video and the grand prize of a ‘Fierce Mama’ makeover in Hollywood, CA with Scarlett herself.

In order to enter, each contestant must first visit www.laborofloveproject.com and follow the contest guidelines and instructions. Each participant will then be required submit a video proclaiming why they are a ‘Fierce Mama’ followed by their very own lyp-synced performance of the song. Although only mom will ‘win’ the contest, dad, kids, pets, neighbors, grandparents, and all supporting parties are encouraged to join in and take part in the video. As a reference, participants are able to learn the (optional) choreography of ‘Fierce Mama’ provided in an exciting step-by-step video by former Pussycat Doll and mom-to-be, Carmit Bachar on the contest website. The grand prize winner will receive a one-on-one meeting and day of pampering with Scarlett Cherry herself, as well as a makeover sponsored by the world famous Janine Jarmine of Hairroin Salon and personal photo shoot with esteemed photographer, Lee Cherry. The runner-up will receive a Fierce Mama Gift Pack equipped with plush mommy items and an autographed Labor of Love CD.

“’Fierce Mama’ is a song that encourages women to feel fabulous even if they’ve traded being ‘fashionably late’ for being 'in bed by eight’”, said Labor of Love Artist Scarlett Cherry. “We’ve created the ‘Fierce Mama’ Makeover to encourage moms to have fun and show their creative side by expressing the confident, fabulous, and fierce women they are!”

Additionally, be sure to check out Scarlett Cherry’s 1st single, ‘Angel’ as it will be playing in the August 24th Season Finale of Lifetime’s ‘Dance Mom’s’. The best video submissions will be edited along with Scarlett’s performance creating a high quality, ‘crowd made’ social media music video. For more information on Labor of Love please visit www.laborofloveproject.com. To submit a video to the Labor of Love Vimeo page please visit http://vimeo.com/upload using info@laborofloveproject.com and password: fiercemama.

About Labor of Love
Written and recorded in 2010 and 2011 by expecting mom Scarlett Cherry during her last six months of pregnancy, Labor of Love is a musical tribute to mothers and their children and is a celebration of the joys of new life. Comprised of twelve magical melodies and inspirational lyrics, the album is a perfect mix of serene bedtime lullabies, empowering mottos and catchy tunes against the sounds of rich instruments including the drums, trumpet, violin and piano. Labor of Love captures the emotions and excitement of life’s most precious gift, and is way to remember, relive and share those moments forever. For more information on Labor of Love pleasevisitwww.laborofloveproject.com

888 S. Figueroa St., Ste #630
Los Angeles, CA 90017

This release was published on openPR.