Rising Awareness about Health Benefits of Vitamin E to promote Industry

The rise in demand for vitamin E from the geriatric nutrition is a major factor increasing the demand for natural vitamin E capsules. It is used excessively in geriatric supplements claiming itself to help address vitamin deficiency. Rise in awareness about the importance of vitamins in the body, supported with regulatory authorities are also aiding to the expansion of the market for natural vitamin E in food.

Some of the companies operating in the global natural vitamin E market include:

• Nature's Bounty Co.
• Healthful International Co., Ltd. (HSF)
• Amway Corporation
• Koninklijke DSM N.V.
• Archer Daniels Midland Company
• Puritan's Pride
• Organic Technologies
• Herbalife International of America, Inc.
• Matrix Fine Sciences Pvt. Ltd.
• BASF SE

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Natural vitamin E sources can be found in various food items such as corn products, fats, eggs, milk, oily fish, cheese, and others. The increasing demand for natural vitamin E food supplements, coupled with the surge in awareness among consumers about the benefits of consuming food rich in vitamin E sources, will also boost the market globally.

Besides this, the increasing demand for natural additives and ingredients is also increasing the demand for products guaranteeing vitamin E content in them. Furthermore, the rise in beauty standards and the popularity of using natural ingredients to enhance and maintain the natural beauty is also promoting the growth of natural vitamin E sources in the market.

On the flipside, high cost associated with natural sources of vitamin E may cause hindrance to the growth of the market in the coming years. Nevertheless, the increasing awareness about multiple benefits offered by natural vitamin E products is anticipated to create lucrative growth opportunities for the market in the forecast duration.
Use of Vitamin E in Cosmeceuticals Will Help North America Witness Steady Growth

As per natural vitamin E market trends, Asia Pacific is currently holding the geographical dominance. This is owing to the immense growth of the market in India and China market. The rise in demand for nutraceuticals and vitamins in the Indian market has witness high growth rate and will help the regional market earn attractive revenue.

Furthermore, multinational companies are trying to expand their market in untouched areas of Asia Pacific in order to set their bases and earn large revenue during the forecast period. This is further anticipated to help Asia continue its dominance in the coming years.

On the other side, North America market is growing at a steady pace with U.S. as the leading consumer of natural vitamin E capsules for skin. The use of Vitamin E in cosmetic products and fortified foods are further expected to help this region grow remarkably.

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