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Press release

Brand offensive now also in South America - Neschen at the Sign & Serigrafia in São Paulo

08-18-2011 08:50 AM CET | Advertising, Media Consulting, Marketing Research

Press release from: Neschen AG

/ PR Agency: PRX
Logo Neschen AG

Logo Neschen AG

Bückeburg/São Paulo, 17 August 2011 - Neschen AG is also present in South America with their brand products for the print and media industry: Together with their partner Nova Silk (www.novasilk.com.br), the Bückeburg company demonstrated their brand quality "Made in Germany", presenting their high quality laminates and digital print media, at the Sign & Serigrafia in São Paulo between the 20th and 23rd July. The Neschen fair stand was exclusively equipped with their own print media: The Erfurt wallpaper CA, the VARItex decoframe 250 B1 CA textile and the self-adhesive digital print film solvoprint easy dot 100.

Another focal point of the fair exhibition was presented by the comprehensive range in the sector of Display Graphic Solutions (DGS). Neschen has the ideal print media for every application here. Whether matt or glossy, water or solvent-based: The Bückeburg coating specialist could also always supply the right laminating films. Together with the high quality display systems from Expolinc, they therefore offer the best requirements for a successful presentation at the point of sale.

"Brazil is one of the emerging economic powers, and this is also reflected in the graphics industry", confirmed German Kallmeyer, International Sales Manager at Neschen in Bückeburg. "This is why we are more than delighted about the joint fair presence in São Paulo with our partner Nova Silk. It has set a signal for the entire region, for our products and brands in South America." (see image below)

Neschen AG is hoping for strong growth in Brazil, as in the rest of South America. To achieve this, the Bückeburg coating specialist has intensified local activities. Regional expansion and over-proportional growth is to be driven onwards in interaction with further sales measures. This was also supported by the fair presence at the Sign & Serigrafia in São Paulo. In addition, a comprehensive program is in place to support business partners in their successful marketing of Neschen products in this economic region.

Picture: German Kallmeyer
Caption: "Brazil is one of the emerging economic powers, and this is also reflected in the graphics industry", confirmed German Kallmeyer, International Sales Manager at Neschen in Bückeburg. "This is why we are more than delighted about the joint fair presence in São Paulo with our partner Nova Silk. It has set a signal for the entire region, for our products and brands in South America."
http://www.pr-x.de/uploadfiles/pictures//2907_105342_German%20Kallmeyer1.jpg

Picture: Neschen stand in São Paulo
Caption: Decorated solely with own brand print media - Erfurt wallpaper CA, VARItex decoframe 250 B1 CA textile and self-adhesive digital print film solvoprint easy dot 100: the Neschen fair stand in São Paulo.
http://www.pr-x.de/uploadfiles/pictures//2807_132956_11-07%20Sao%20Paulo%201.jpg
http://www.pr-x.de/uploadfiles/pictures//2807_133137_11-07%20Sao%20Paulo%202.jpg
http://www.pr-x.de/uploadfiles/pictures//2807_133300_11-07%20Sao%20Paulo%203.jpg
http://www.pr-x.de/uploadfiles/pictures//2807_133447_11-07%20Sao%20Paulo%204.jpg
http://www.pr-x.de/uploadfiles/pictures//2807_133714_11-07%20Sao%20Paulo%205.jpg

Picture: varitex decoframe
Caption: The polyester textile "VARItex decoframe" can be printed using both the DyeSub process and also pigmented water-based, UV-hardening and latex inks. Due to the novel coating, the textiles retain their soft haptic after being printed. Here: a VARItex decoframe textile printed with latex inks.
http://www.pr-x.de/uploadfiles/pictures//2708_093616_varitex.jpg

Picture: Digitally printed Erfurt non-woven wallpaper
Caption: Guarantee for growth in the "Graphics" business sector: Digitally printed Erfurt non-woven wallpaper for individualistic interior design. These wallpapers, which have won numerous awards, are environmentally-friendly and free from PVC and plasticizers.
http://www.pr-x.de/uploadfiles/pictures//0903_121703_Erfurt1.jpg
http://www.pr-x.de/uploadfiles/pictures//0903_121953_Erfurt2.jpg
http://www.pr-x.de/uploadfiles/pictures//0903_122059_Erfurt3.jpg
http://www.pr-x.de/uploadfiles/pictures//0903_101445_Erfurt%20Tapete%20bedruckt.jpg

Picture: easy dot 100 printed film
Caption: The digitally printable solvoprint easy dot 100 PE film is reversibly adhesive. It can be removed from almost all surfaces without leaving any residues. The adhesive coating, which is applied point-wise in a dotted pattern creating air channels, means that even large advertising areas can be applied easily, without bubbles or creasing.
http://www.pr-x.de/uploadfiles/pictures//0203_125052_easy%20dot%20Anwendung%202.jpg

Picture: Adhesive dots
Caption: Easy to recognize: the dotted adhesive coating on solvoprint easy dot 100 PE. Event organizers appreciate this reversibly adhesive film. Because this inexpensive digitally printable medium can be rapidly and easily applied without a squeegee, even by inexperienced hands. Once the event is over, it can be removed without residues from almost all surfaces. The film is therefore an ideal partner, especially for short-term events such as marketing actions and fairs.
http://www.pr-x.de/uploadfiles/pictures//2701_124433_easy%20dot.jpg

Sample copy requested if published

Neschen AG, Bückeburg - Graphics, Documents and Neschen Technical Coatings

Neschen AG develops, produces and markets innovative coated self-adhesive and digital print media worldwide, together with their processing machines and presentation systems. In addition, this internationally leading premium manufacturer uses its motto: "ideas for success" to help its partners to successfully market their products and services: in the graphics industry, library sector and in industrial applications.
The graphics product portfolio ranges from finishing, protection and mounting films to print media which can be used with modern digital printing technology for avant-garde architecture, decoration and advertising. The Bückeburg supplier is the first address for printing service providers, architects, designers, photographers, interior decorators and advertising agencies. The business unit Graphics also includes powerful laminating machines and high quality display systems.
The Documents sector comprises self-adhesive films and papers for the protection, repair and care of books. Libraries, archives and museums can also obtain the necessary working materials and processing equipment from Neschen. Numerous products in this series can also be used for picture framing: To fix, mount and protect pictures and photographs.
Based on more than 40 years experience with special coating methods, Neschen Technical Coatings can also offer industrial customers in all branches fully customized solutions. These range from surface finishes in the automotive industry to applications in the clinical-medical environment.
Around 450 employees at Neschen produced a global annual turnover of approx. 100 million Euro in 2010. www.neschen.com

Press contact:

Neschen AG
Frank Seemann
Marketing /
Communications Manager
Windmühlenstr. 6
31675 Bückeburg, Germany
Telephone: +49 5722 207-253
Fax: +49 5722 207-77-253
F.Seemann@neschen.de
www.neschen.com

PRX
Agentur für Public Relations GmbH
Ralf M. Haassengier
Kalkhofstrasse 5
70567 Stuttgart, Germany
Telephone +49 711 71899-03/04
Fax +49 711 71899-05
ralf.haassengier@pr-x.de
www.pr-x.de

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