Press release
diedruckerei.de Airs New TV Commercial
The new commercial of diedruckerei.de
Neustadt an der Aisch, Germany – The online print shop diedruckerei.de airs its new, third commercial “Kubus” in German and Austrian television. An extensive online display campaign complements the TV flight which is scheduled to run for several weeks. "With our witty commercial we want to show the viewers how easy ordering high-quality printed materials online is", Walter Meyer, CEO of Onlineprinters GmbH, describes the commercial's intention. The advertising message "simply ordering printed products online" addresses online buyers who want to conveniently select and order high-quality and reasonably-priced stationery, flyers, business cards, postcards, posters and much more. "Via our multi-channel marketing, we reach freelancers, creative professionals, agencies and all potential decision-makers who appreciate the advantages of buying printed materials online at diedruckerei.de. Online buyers have high expectations of a shop: quality, security, service and reasonable prices. In its international shop of www.onlineprinters.com, the online print shop unites high quality of printed materials at reasonable prices with certified security when shopping online. "Our online shop has multiple certifications. We thus also included the internationally renowned Trusted Shop and TÜV-SÜD quality seals in the commercial's credits", explains Walter Meyer.
diedruckerei.de TV commercials successful and rewarded
The current commercial was produced in cooperation with the young Berlin film factory MovieBrats. The keynote of the 30-second story about the German online shop diedruckerei.de: There were times when producing printed materials was time-consuming and tedious. These times are over. Today, printed materials can conveniently be ordered online: quickly, simply and comfortably at diedruckerei.de. "Onlineprinters GmbH is a young and innovative e-commerce business and we are convinced that we reach online buyers with our modern computer-animated commercial", says Meyer. MovieBrats also produced the successful 3D cinema commercial "Every colour hits the mark!" which was shown before the der film "Thor". In May 2011, the readers of the magazine HORIZONT.net elected the commercial the creation of the month. "This success makes us proud. In MovieBrats, we have found a creative partner that produces animated films for us which connect sophisticated entertainment with strong emotions and thus offer high viewer potential", says Meyer. With the rewarded commercial, the online shop www.diedruckerei.de reached millions of people via the Internet and German TV. "On average, each viewer saw the commercial three times. We thus wanted to build on the success of the last cross-media advertisement campaign with a new creative commercial", Julia Voigt, head of marketing, looks forward to the new TV commercial.
Commercial airs on German and Austrian television
The commercial of the online shop diedruckerei.de airs in a several-weeks lasting campaign on German and Austrian television from August 15 to September 3. The commercial airs in Germany on n-tv, N24, DMAX, kabel eins, Tele 5 and SPORT1 in many time slots. In Austria, the funny commercial entertains viewers on PULS 4, ServusTV, ATV+, ORFeins, ORF2 and ORF SP+ in many different time slots. All commercials, the making-of of the 3D cinema commercial and a look behind the scenes of the production processes of the online print shop can be accessed at the print shop's own YouTube channel at http://www.youtube.com/diedruckerei
About Onlineprinters GmbH
Founded in 2008, Onlineprinters GmbH has become one of the biggest online print shops in Europe within a few years. The German company serves 31 European countries. All standard printed products are produced in the PSO-certified production department in premium offset quality and flexible digital print. "Processing print orders themselves" is what business customers want. They order the whole range of printed products in the online shop including business cards, stationery, flyers, postcards, posters, adhesive bound catalogues, stitched brochures and large-format advertisement systems and even upload their print data themselves. Detailed information on products and company is available in the online shop of http://www.onlineprinters.com
Press contact:
Onlineprinters GmbH
Andrea Lachmuth
Department Manager for Press & Public Relations
Rudolf-Diesel-Straße 10
91413 Neustadt an der Aisch
Germany
Phone: +49 9161 6209801
Fax: +49 9161 662920
press@onlineprinters.com
www.onlineprinters.com
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