Geofencing Market Forecast Report 2019-2024: Industry Revenue and Outlook by Product, Application & Key Players Apple, Google, Thumbvista, Esri, Urban Airship, Bluedot innovation

Asia Pacific geofencing market is projected to witness fastest growth between 2017 and 2024 due to growing inclination towards geofencing technology in the logistics and retail sectors in countries such as India, China and Australia.

North America is expected to dominate the geofencing market throughout the forecast timeline due to the availability of an extensive and robust GPS infrastructure and high awareness regarding location-based analytics. As U.S. based retailers are increasingly deploying proximity marketing campaigns to target prospective customers and retain their loyal ones, the market will experience consistent traction between 2017 and 2024.

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With evolving emphasis on location-based marketing in retail space, geofencing market has indeed gained a widespread recognition in the mainstream tech cosmos. Over the recent years, it has been observed that the share battle between online and offline business platforms is intensifying.

As a result, bricks and mortar giants have been increasingly looking for ways to implement e-commerce alternatives, the fundamental factor that has impelled geofencing market share. Quite comprehensible from the terminology, geofencing is a service that, via an app utilizes RFID or GPS technology to increase the virtual boundary around a particular geographic location. Apparently, the technology is being extensively deployed in retail stores nowadays in an attempt to enhance in-store consumer experience. In fact, on grounds of its far-reaching acclaim, numerous tech behemoths have been trying their hands with the technology in recent years, attempting to bring forth a slew of innovative applications in geofencing market.

The application matrix of geofencing market is not just replete with retail domain, though it is undeniable this sector is a lucrative growth avenue for the entire business space. Besides, retail space, geofencing industry share stands to gain much from security and defense applications. Numerous companies participating in the business space have been creating a whole hog to bring about significant advancements in the capabilities of this solution with enhanced integration and accuracy functionalities.

In this regard, China has recently made it to the headlines with the announcement of its decision of integrating geo-fencing based facial recognition system for security and surveillance in Xinjiang. Reportedly, these geofencing tools alert authorities when targeted people venture 300 meters beyond the designated safe area zone.

These kinds of appreciable efforts undertaken by tech giants and governmental bodies toward promoting geofencing technology is certain to bring forth a plethora of opportunities for geofencing industry participants in the coming years. Validating the declaration is the estimate by Global Market Insights, Inc. that forecasts the global geofencing market to surpass a valuation of USD 1.7 billion by 2024.

The companies offering geofencing solutions are focusing on expanding their reach to a broader customer base to secure a competitive advantage in the rapidly evolving marketspace. For instance, in January 2018, Bluedot Innovation, one of the leading providers of geofencing solutions, launched Bluedot Location Marketing on Salesforce AppExchange, the world's largest marketplace for enterprise apps. With this launch, the company made its geofencing solution highly accessible to enterprise customers.

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Such initiatives are contributing to the expanding market share of these leading companies. Some of the key players in the geofencing market are Apple, Google, Thumbvista, Esri, Urban Airship, Bluedot innovation, Gimbal, Embitel, Placecast, Simplifi.fi, Swirl Networks, Radar Labs, UpSnap, GeoMoby, PlotProjects, Localytics, Pulsate, Mapcite, and DreamOrbit.

Glimpse of Table of Content (ToC)

Chapter 3. Geofencing Market Insights
3.1. Introduction
3.2. Benefits of geofencing technology
3.2.1. Improved productivity
3.2.2. Resource tracking
3.2.3. Monitoring and managing workforce remotely
3.2.4. Geo-Retargeting
3.2.5. Increased ROI
3.3. Evolution of geofencing technology
3.3.1. Geofencing vs beacons
3.4. Industry segmentation
3.5. Industry landscape, 2015 - 2024
3.6. Geofencing Market ecosystem analysis
3.7. Geofencing architecture analysis
3.8. Regulatory landscape
3.9. Technology & innovation landscape
3.9.1. Combining geofencing and beacons
3.9.2. Augmented reality and geofencing
3.9.3. GPS Modernization
3.10. Geofencing industry impact forces
3.10.1. Growth drivers
3.10.1.1. Growing penetration of mobile devices
3.10.1.2. Regulatory compliance
3.10.1.3. Demand for location-based services (LBS)
3.10.1.4. Growing awareness regarding competitive intelligence
3.10.2. Industry pitfalls & challenges
3.10.2.1. Concerns regarding data security and privacy
3.10.2.2. Signal accuracy, integration and availability issues
3.10.2.3. Legal and regulatory issues
3.11. Industry news
3.12. Porter's analysis
3.13. PESTEL analysis

Chapter 4. Competitive Landscape, 2016
4.1. Introduction
4.2. Competitive analysis of market players
4.3. Apple
4.4. Google
4.4.1. Bluedot Innovation
4.4.2. Thumbvista
4.4.3. Embitel
4.4.4. Simpli.fi
4.4.5. Mapcite
4.4.6. Swirl
4.4.7. GeoMoby

Browse complete Table of Contents (ToC) of this research report @ https://www.gminsights.com/toc/detail/geofencing-market

Contact Us:
Arun Hegde
Corporate Sales, USA
Global Market Insights, Inc.
Phone: 1-302-846-7766
Toll Free: 1-888-689-0688
Email: sales@gminsights.com

About Global Market Insights:
Global Market Insights, Inc., headquartered in Delaware, U.S., is a global market research and consulting service provider; offering syndicated and custom research reports along with growth consulting services. Our business intelligence and industry research reports offer clients with penetrative insights and actionable market data specially designed and presented to aid strategic decision making. These exhaustive reports are designed via a proprietary research methodology and are available for key industries such as chemicals, advanced materials, technology, renewable energy and biotechnology.

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