Tampons Market To Expand With A CAGR Of Around 6% On Account Of Rising Awareness Among Women About Menstrual Hygiene Management During 2019-2027

Research Nester released a report titled “Tampons Market: Global Demand Analysis & Opportunity Outlook 2027” which delivers detailed overview of the global tampons market in terms of market segmentation by product, by material, by size, by distribution channel and by region.
Further, for the in-depth analysis, the report encompasses the industry growth drivers, restraints, supply and demand risk, market attractiveness, BPS analysis and Porter’s five force model.

According to the Ministry of Education in Zambia, 45.8% of schools were reported to offer education on menstrual hygiene management in the country in 2016.
Menstrual hygiene management is an important issue across the world. The lack of knowledge about menstrual hygiene among women belonging to various regions is a problem that is being addressed by a number of initiatives by government and non-profit organizations. This involves providing information about sanitary products such as sanitary pads and tampons and instructing women about how to use them.

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The market for tampons is estimated to observe a CAGR of around 6% during the forecast period, i.e., 2019-2027. The market is segmented by product, by material, by size, by distribution channel and by region. Out of these, the product segment is further bifurcated into applicator tampons and digital tampons, on the basis of which the applicator tampons segment is anticipated to hold the largest share in the tampons market. This can be attributed to the growing demand for applicator tampons as they are easy to use and provide smooth insertion of tampons.
The market in North America is estimated to hold the largest share in the tampons market as a result of increasing number of leading manufacturers present in the region and growing usage of tampons in place of sanitary napkins by women in countries such as the US. Additionally, the market in Europe is anticipated to grow on account of increasing production of tampons and a growing consumer base in the region. Moreover, the market in Asia Pacific region is estimated to grow significantly as a result of growing acceptance of tampons and increasing awareness about menstrual hygiene in the region.

Cost-Effectiveness Of Tampons To Drive The Market Growth

Increasing demand for tampons by women across the world and the growing initiatives by organizations for the promotion of menstrual hygiene management have reduced the prices of tampons in order to make them affordable for a greater number of women. For instance, Statistics Finland presented that the price of sanitary towels and tampons reduced by 20% from 10 euros in 2012 to 8 euros in 2016 in the country. Such measures are estimated to boost the market growth significantly during the forecast period.

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On the other hand, cultural restraints among women that prevent them from using tampons and the safety risks associated with their use are estimated to restrict the growth of tampons market.

This report also provides the existing competitive scenario of some of the key players of the global tampons market which includes company profiling of Procter & Gamble (PG), Johnson & Johnson (JNJ), Kimberly-Clark Corporation (KMB), Wabel, Lil-Lets UK, First Quality Enterprises, Edgewell Personal Care (EPC), Bodywise (UK) Limited, Unicharm Corporation (TYO: 8113) and Seventh Generation. The profiling enfolds key information of the companies which encompasses business overview, products and services, key financials and recent news and developments. On the whole, the report depicts detailed overview of the global tampons market that will help industry consultants, equipment manufacturers, existing players searching for expansion opportunities, new players searching possibilities and other stakeholders to align their market centric strategies according to the ongoing and expected trends in the future.
Get more information on this report: https://www.researchnester.com/reports/tampons-market/1880

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