High Smartphone Penetration Rate and Adoption of New Competitive Business Models focused on Client Exclusivity by Online Classifieds Companies will drive the Vietnam Online Classifieds Market: Ken Research

• The country has experienced a steady progression of disposable income in recent years, which can be seen in its rapid growth of total consumer expenditure from USD 80 billion to USD 171 billion between 2010 and 2018. The people’s purchasing power soared 9.31% in the first 10 months of 2019 according to the General Statistics Office (GSO), which was one of the driving forces behind the increased use of car sales.
• Vietnam had approximately 52 million internet users in 2018, or a 54% internet penetration rate, which is above the global average of 46.5%. This puts Vietnam at the top of Asian countries and the numbers are expected to continue rising at a fast pace due to relatively flexible bandwidths services and low cellular data cost. With the increasing accessibility to the internet, the country will see a tremendous increase in the number of internet users which will lead to the establishment of various online portals in the country.
• In 2019, more than 66,000 apartment units in HCMC are expected to enter the market, in addition to about 41,300 units in Hanoi. In fact, over 154,000 new apartment units will be launched from 100 projects in HCMC in the next three years which will have a profound impact on the online real estate portal listings in Vietnam.

Increase in the Demand for Used Car Sales: With the growing trend of using second hand vehicles/used cars in Vietnam including economy cars and hatchbacks from brands such as Toyota, Kia, Ford, Mazda; it is expected that online automobile listings will also increase in future and online automobile classifieds will gain further traction in the market. The government has also reduced import tariffs on automotive components from the Association of Southeast Asian Nations (ASEAN) region to 0% due to which the demand in automobile sector will rise.

Growth in Real Estate Sector: As more international developers enter the market with an increased supply of residential as well as commercial constructions, it will have a positive effect on the number of online property classified listings. The record-breaking increase of foreign tourists, as well as an increase in FDI and new office space, will fuel the increase of commercial property. Value added services such as expert advice, interior designing, furniture, packaging, relocation services and many others adopted by companies may be added by key players which will shift the focus of consumers from traditional brokers to online classifieds thus generating huge amount of revenue.

Increase in Smartphone Penetration: The rise of internet adoption can be partly attributed to the country’s high smartphone penetration rate. In the past five years, the country has witnessed a surge in smartphone ownership due to smartphones’ popularity and the rise of Vietnam’s per capita disposable income. According to several industry reports, nearly 74% of the Vietnamese population uses a smartphone. As smartphones are a major medium to conduct online shopping, it is expected that the rise of smartphone ownership will have a profound effect on the classifieds market in Vietnam.

Analysts at Ken Research in their latest publication “Vietnam Online Classifieds Market Outlook to 2023 - By Horizontal and Vertical Classifieds, By Source of Revenue (Listings and Advertising), By Verticals (Automobile, Properties and Recruitment)” observed that online classifieds market is in its early growth stage and it can be further expanded through rising government initiatives, entry of new players with unique business models, value added services, innovative advertising campaigns, introduction of various value added services and enhanced technology features such as 360 degree view and virtual tours coupled with rising interest rate on purchase of new goods through EMI options. The online automotive, property and recruitment classifieds market is expected to register a positive CAGR of 12.3%, 21.8% and 12.5% respectively in terms of revenue during the forecast period 2018-2023E.

For more information on the research report, refer to below link:
https://www.kenresearch.com/technology-and-telecom/it-and-ites/vietnam-online-classifieds-market/263655-105.html

Key Segments Covered
Vietnam Online Automotive Classifieds Market
By Vehicle Type
• Premiums and SUV’s
• Hatchbacks
• Motorbikes
• Others
By Revenues Source
• Listing Revenues
• Advertisement Revenues
By Listings
• Free Listings
• Paid Listings
Vietnam Online Property Classifieds Market
By Property Type
• Residential Sector
• Commercial Sector
• Industrial and Others
By Sale or Rental Listings
• Rental Listings
• Sale Listings
By Market Structure
• Secondary Market (Brokers)
• Primary Market (Builders/Developers)
By Revenues Source
• Listing Revenues
• Advertisement Revenues
By Region
• Ho Chi Minh
• Hanoi
• Da Nang
• Others
Vietnam Online Recruitment Classifieds Market
By Industry
• Sales
• Marketing
• Customer Service
• Others
By Sources of Revenue
• Recruiters
• Job Seekers
By Recruiters Revenue
• Job Listing
• Advertisement Revenues
• Database Access
By Type of Registered Customers
• Companies
• Consultants
By Region
• Ho Chi Minh
• Hanoi
• Bin Duong
• Others
Snapshot of Vietnam Online B2B Classifieds Market
Snapshot of Vietnam Online C2C Classifieds Market

Key Target Audience
• Online Classified Companies
• Advertising Agencies
• Automobile Companies
• Construction Companies
• Real Estate Brokers
• HR Consultancies
• E-Commerce Companies
• B2B Businesses
• Investors and VC Firms

Time Period Captured in the Report:
• Historical Period: 2013- 2018
• Forecast Period: 2019E - 2023E

Companies Covered:
Online Automotive Classifieds Market:
 Bonbanh
 Oto.com
 Carmudi
Online Property Classifieds Market:
 Batdongsan.com
 MuaBannhaDat
 Propzy
 Rever
Online Recruitment Classifieds Market:
 Vietnamworks
 Careerbuilder
 Vieclam24h
 Jobstreet
 Careerlink
Online B2B Classifieds Market:
 Vietnamesemade
 Tradekey
 Tradeboss
 Vietaz
 EC21
Online C2C Classifieds Market:
 Chotot
 Muaban
 Rongbay
 Phomuaban

Key Topics Covered in the Report
• Vietnam Online Classifieds Market Overview and Genesis
• Vietnam Online Automotive Classifieds Market Overview and Size
• Vietnam Online Automotive Classifieds Market Segmentation
• Vietnam Online Property Classifieds Market Overview and Size
• Vietnam Online Property Classifieds Market Segmentation
• Vietnam Online Recruitment Classifieds Market Overview and Size
• Vietnam Online Recruitment Classifieds Market Segmentation
• Trends and Developments in Vietnam Online Classifieds Market
• Regulations in Vietnam Online Classifieds Market
• Issues and Challenges in Vietnam Online Classifieds Market
• Business Models of Vietnam Online Classifieds Companies
• Competition Scenario of Vietnam Online Classifieds Companies
• End User Analysis of Vietnam Online Classifieds Market
• Vietnam Online Classifieds Market Future Projections, 2018-2023E
• Analyst Recommendations

Related Reports:
https://www.kenresearch.com/technology-and-telecom/it-and-ites/philippines-online-classified-market-report/106129-105.html

https://www.kenresearch.com/technology-and-telecom/it-and-ites/indonesia-online-classified-market/142257-105.html

https://www.kenresearch.ae/technology-and-telecom/it-and-ites/thailand-online-classified-market/205216-105.html

https://www.kenresearch.com/technology-and-telecom/it-and-ites/india-classified-market-research-report/12510-105.html

Contact Us:
Ken Research
Ankur Gupta, Head Marketing & Communications
Ankur@kenresearch.com
+91-9015378249

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