South Africa Mattress Market is Expected to Reach a Sales Volume of about 1.6 million units by the year ending 2023: Ken Research

• Increasing number of hotel rooms, households and rising number of hospital beds will help expand the mattress market in South Africa. In addition to that, rising personal disposable income in South Africa is expected to drive the mattress market demand in the near future.
• Growing health concerns in South Africa related to mental awareness / tiredness and fatigue are affecting an individual’s sleep quality which is expected to drive additional demand for premium mattresses in the country. Apart from that, increasing awareness about sleep health is also a major favorable factor which will drive mattress sales over long term.
• Along with the entry of several international players to the mattress market is expected to increase the market revenue by introduction of new variety of mattresses in future.

Rising number of households in South Africa which is leading to increasing rate of home ownership is expected to create demand for mattresses for residential segment in the near future. Rural-urban migration is a significant driver of housing demand in South Africa, where the youth consumers among the population is laying severe pressure on housing supply. As per the General Household Survey 2018, around 81.1% of all South African households resided in formal dwellings in 2018. Albeit, the percentage of households that have received some kind of government subsidy to access housing has increased from 5.6% in 2002 to 13.6% by 2018, around 13.1% of households are still living in informal dwellings.
Ongoing expansion projects in the hospitality industry including hotels that want to increase their capacity are expected to augment the demand for mattresses in the country’s non-residential segment. The total number of hotel rooms within South Africa is expected to increase from 81,700 during 2018 to 82,917 by the year ending 2023. Post the 2019 elections; South Africa healthcare sector is expecting some major reforms which are further aimed at increasing hospital beds thus, creating a direct impact on mattress sales in future.
Mattress manufacturers within South Africa are further planning to increase their budget in order to produce technologically advanced mattresses when compared with traditional cotton filled mattresses. In addition to that, increasing online retailing as a part of preferred distribution channel is expected to create a unique opportunity for all mattress companies to increase the total number of potential customers and ensure a wider reach. The South African population is becoming more aware about the adverse effects of a bad sleep. Sleep health also include good posture which affects the degree of back pain. People are becoming aware that a good mattress can alleviate lower back pain issues. Such aspects are making the customers cautious of the decision making process regarding mattresses therefore, leading to additional demand for mattresses over long term.
Analysts at Ken Research in their latest publication “South Africa Mattress Market Outlook To 2023 – By Size of Mattress (King Size and Super King Size, Queen Size, Double Size and Single and Three Quarter), By Type of Mattress (Spring, Foam and Latex, and Others), By Region (Gauteng, Limpopo, Western Cape, Kwazulu Natal, Free State, Eastern Cape and Others), By Type of Distribution Channel (Retail and Direct Sales), and By Organized and Unorganized” believe that focusing on export opportunities, expand into bed-in-a-box model, investment into hybrid mattress segment, improve after sales services, promote omni channel marketing, improve online retailing are some of the factors that will drive the market demand in the near future. The market is expected to register a positive 5 year CAGR of 5.1% in terms of revenue and 3.7% in terms of sales volume during the forecast period of 2019–2023.

For more information on the research report, refer to below link:
https://www.kenresearch.com/consumer-products-and-retail/home-and-office-furnishings/south-africa-mattress-market/220049-95.html

Key Segments Covered
• Size of Mattresses
 King Size and Super King Size
 Queen Size
 Double Size
 Single and Three Quarter
• Type of Mattresses
 Spring
 Pocket Spring
 Bonell Spring
 Offset Spring
 Foam and Latex
 Others (Gel based, water based, air based mattresses, orthopedic mattress and coir mattress and rubber mattress)
• Region
 Gauteng
 Limpopo
 Western Cape
 Kwazulu Natal
 Free State
 Eastern Cape
 Others (Garden Route, Greater Kruger Region and Madikwe & the North)
• Distribution Channel
 Retail Sales
 Direct Sales
 Hotels, Resorts and Residential Sector
 Hospitals
• Market Structure
 Organized Sector
 Mass
 Economy
 Premium
 Unorganized Sector

Key Target Audience
• Mattress Raw Material Producers
• Mattress Manufacturers, Importer and Trader
• Investors
• Distributors / Retailers / Stockist
• Mattress Specialist Retailers
• Mattress Internet Retailers

Time Period Captured in the Report:
• Historical Period: 2013-2018
• Forecast Period: 2019-2023

Companies Covered in South Africa Mattress Market:
• Bravo Group
• KAP Holdings Limited
• Simmons
• Cloud 9
• Serta
• Dynamic Holdings
• Viva
• Restassured
• Strandfoam
• Kooi, Quality
• Support-a-Paedic
• Truform Bedding
• Sileobeds

Key Topics Covered in the Report
• Executive Summary
• Research Methodology
• South Africa Mattress Market Introduction and Value Chain Analysis
• South Africa Mattress Market Size, 2013-2018
• South Africa Mattress Market Segmentation, 2018
• Trade Scenario in South Africa Mattress Market (Import and Export), 2013-2018
• Decision Making Process before purchasing Mattresses in South Africa
• Trends and Developments in South Africa Mattress Market
• Issues and Challenges in South Africa Mattress Market
• Porter's Five Forces Analysis for South Africa Mattress Market
• Regulatory Framework in South Africa Mattress Market
• 4 P’s Analysis in South Africa Mattress Market
• Comparative Landscape in South Africa Mattress Market
• South Africa Mattress Market Future Outlook and Projections, 2019-2023
• Analyst Recommendation

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