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Turkish feet nibbling fish bring unexpected sales for aquatics manufacturer

07-14-2011 04:30 PM CET | Fashion, Lifestyle, Trends

Press release from: Rolf C. Hagen (UK) Ltd.

/ PR Agency: The Words Workshop
Fish nibbling feet

Fish nibbling feet

Managers at aquatics and pet products manufacturer Rolf C. Hagen were puzzled recently by a sudden, sharp upturn in the sales of one of the company’s most powerful Fluval aquarium filters. A little investigation revealed that one of their wholesalers had started supplying special tanks to salons offering the latest craze in health and beauty - Turkish feet nibbling fish - and was using the filters to keep the tanks clean and healthy.

The fish pedicure, which lasts 20 to 30 minutes, involves the client placing their feet in a tank of warm water containing around 100 tiny Turkish fish called Gara Rufa or Doctor Fish. The mercifully toothless fish nibble away the dead skin from the feet leaving them smooth and healthy. The treatment has been popular in Turkey and the Far East since the nineteenth century and now seems to be catching on in the UK with hundreds of nail centres and beauty parlours offering the service across the country.

Hagen’s Marketing Manager Jackie Wilson said, “We were a bit surprised when we discovered why sales of our filters had suddenly jumped and we certainly never expected to be in the health and beauty market. However, we are in the business of keeping fish healthy and if we can help keep human feet healthy at the same time, so much the better.”

Rolf C. Hagen is the largest independently owned pet supplies company in the world manufacturing a vast range of products for almost every kind of pet.

Further editorial information:

David Jordan
The Words Workshop Ltd
26 Swanwick Lane
Broughton
Milton Keynes
MK10 9LD

Tel: +44 (0) 1908 695500
Fax: +44 (0)1908 690099
http://www.thewordsworkshop.co.uk
mailto:david@thewordsworkshop.co.uk

Business enquiries:

Rolf C. Hagen (UK) Ltd
California Drive
Whitwood Industrial Estate
Castleford
West Yorkshire
WF10 5QH
Tel: +44 (1977) 55 66 22
Fax: +44 (1977) 51 34 65
http://www.hagen.com
mailto:customer.service-uk@rchagen.com

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