Video Marketing in Pharmaceutical Market estimated to grow at Impressive CAGR of in the forecast period (2018-2025)

Stratview Research’s report states about the segment-wise current market condition, and also offers an estimation about future growths. The report has been generated after accumulating data from various authenticated sources such as journals, white papers, fact book, etc. As per the estimation, Video Marketing in Pharmaceutical Market is expected to inflate at impressive CAGR of by the forecast period (2018 – 2025).

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Highlights of the Report:
Stratview Research reiterates the fact that we are living in the age of the digital patients, where 72% of internet consumers educate themselves online for medical information. Pharmaceutical companies are leveraging on the search engine optimization or SEO to make a bigger mark with their content. Reader of this report will agree that SEO and content marketing are better when amalgamated, i.e., one cannot work without the other. Search Engine Optimization is a crucial component of digital marketing for pharmaceutical companies to gain visibility and organic growth. Ranking for keywords demonstrates expertise in that field; a crucial factor for pharmaceutical marketing companies to develop credibility among patients and healthcare providers alike. Success stories of various pharma companies in major markets such as USA, Germany, France, UK and others have proven that end users or viewers of the content (which can include doctors and patients or healthcare staff or patient parties) land on the company’s website when searching for a related query and thereby helps in increased visibility.

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Market Segments
Based on the service type, the video marketing in pharmaceutical market is broadly classified as Online Reputation Management, Patient Focused Content, Physician Focused Content, and Online Medical Representative. This segment is insightful for reader of this report, as many of them would agree that the pharmaceutical industry has to deal with negative coverage, false news and inaccurate information from rival groups or competitors. If the same is left neglected or ignored, then it can lead to the damage of a brand’s reputation in the market. Online reputation management is the art of detecting negative coverage and charting strategies to tackle it. The content marketing team focuses on this segment equally and looks for software and online tracking modes to stay updated. With advancement in the video marketing segment, the approach for pharmaceutical companies is slowly shifting from merely communicating the benefits of a drug to healthcare professionals and medical reps to developing an emotional connect with patients themselves. So, there are segments such as physician-focused or patient-focused ones and the budgets are allocated for such sub-segments.

By identifying the type of platform, pharmaceutical companies can have more focused approach in the market and analyze their ROI (return on investment) in a more quantitative manner. The report segments the platform into Phone App Based, Online Marketing Videos and Chatbots. Chatbot has emerged as one of the biggest digital trends which is having an impact on every sector. As the technology gets more sophisticated, chatbots are slowly replacing the more ‘human’ approach and are even proving to be more cost effective and impactful. Marketing teams can use chatbots on their website as an innovative digital marketing for healthcare strategy to communicate directly with consumers, doctors or medical representatives. Most of the markets have switched from conventional detailing to digital detailing by medical representatives. Now physicians prefer more online content than representatives visiting them regularly and bombarding them with information. The report looks into the preference of physicians from various markets and offers insight on the choice of platform which the majority of doctors choose in a particular region. This information can help the reader correlate with their marketing efforts or correct their measures, as the case may be.

Not all users of the video marketing are physicians. Pharmaceutical companies have grown smarter with the multiple opportunities in the digital space. While physicians remain the focus area of marketing, patients, healthcare workers, overall industry are also the new focus of the companies which helps them in more closures and more revenue.

Pharmaceutical companies typically have markets that spread across geographical boundaries. To cater to this diverse audience, communicating to them in just one language might not be effective. A website can provide in-depth information, but unless it is in a language that the user understands, it serves no purpose. Adopting a multilingual approach is one of the most important pharma digital marketing trends to look out for. Hence choices of end users vary from market to market and it becomes imperative for a pharmaceutical company to consider the regional demands. The information of such scale helps the marketing team build or modify their counter campaigns or strategy.

USA has been the forerunner in technology adoption, other markets such as Australia, China, Japan, Singapore, Korea, Germany, France, UK, Italy, and Switzerland are also not far behind. Emerging markets such as India, Indonesia, Malaysia, and Brazil offer additional opportunity. The report covers all the major markets and add the preferences and trends to help the content management teams of pharmaceutical companies, come up with innovative and effective campaigns.

While most of the companies are based out of USA, there are other key companies which can be considered as well. The report highlights companies such as Concept Video (New Jersey, USA), lesser known Indigo productions (USA), new players such as Demoduck (USA), Storyfarm, The DV group (USA), Agnitio (Germany), Clipatiz (Germany), MediaMedic (India), Blueocean (India), Amura Tech (India), Aarohan Communications (India), Adcanopus (India), Medulla (India), Immaculate (UK), Candyspace (UK), HME (UK) and more.

Features of the Report
Here are the key features of the report:
• Strategic Segmentation
• Competitive Analysis
• Strategic Growth Opportunities
• Swot Analysis
• Key Players
• Forecast Analysis & Future Growth

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