Mother and Baby Care Products’ Rising Demand with Social Media Driving the Shift

Duvets, pillows, cribs, bibs and towels, all of this are the little articles that make a mother’s and child’s life easier, today, it is one of the most thriving industries in the world. Mother and baby care products are a business that has seen tremendous growth in the last decade or so, especially with the increasing social media interaction and exposure. It’s also a niche market where trends are constantly influenced by environment, government policies and international happenings. MRI has been part of the overall study of this lucrative channel for profits that heavily capitalizes on budding emotions and people’s spending decisions directed towards luxury and comfort.
As urban settings see a rise in double income couples, purchasing in non-necessity products have also multiplied. What more, these capacities find new avenues to spend and enjoy becoming savvier and well- informed. They are uncompromising and conscientious at the same time. Social media affords them a great platform.
When you enter social media platforms, touching and captivating stories of women narrating their motherhood journeys find a languid space, every small upheaval, news, food, clothing, the first kick, ultrasounds till the baby is born, are all chronicled and shared. These singular journeys strike a chord with the viewership accompanied by montages of the voyage to motherhood. This is also splashed, by an endorsement of the various products and brands that make the would-be mother’s life easier. This is modern day product marketing, packaged in a fragile cover of experience and personal touch. What this however, brings to the fore, is the emerging trend and popularity mother and baby care products, expensive yet desired by a multitude of people, who are willing to spend for the experience it promises, living their own sublime verisimilitude journeys.
With population growth at its peak, India today is an excellent and promising market for these products. The evident increase in incomes and double incomes, especially in urban settings, which is the primary target of this medley of related products, is affording purchases. There is also a grave paradigm shift in parenting, where there is an added emphasis on environmentally friendly and safe products for the new born and the mother. This going back to nature, is giving rise to another breed of buyers, heralding novel sophistication in their shopping. Market Research Companies like MRI, present this revolutionary alteration in consumer behavior, their asks being changed from the norm, becoming more organic.
Massage oils, baby and mother skin products with less and less chemical interference and strengthened awareness have penetrated the market like never before. MRI studies that the trend is not only proving to be lucrative to the big and established players in the market, who are changing their product essence through transformed, delicate advertising and diversification but also smaller and new players, who begin with tinier but strong pockets of parents with large disposable incomes, through ecstatically vibrant mediums like Facebook and Instagram. These chronicled merchandize endorsements are a product of this category, highly personalizing the experience of the excessively aware and sensitive buyer today.
MRI sees the growth only enhancing from all sides, giving mothers a singular shopping experience, it will cash on retail big name branding and will augment through e-commerce and brand awareness. Social media and various other platforms will add to the increasingly aware and emotionally driven traffic.

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This release was published on openPR.