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Drishti launches – FREE service to telemarketers for easy DNC compliance

07-05-2011 12:30 PM CET | IT, New Media & Software

Press release from: Drishti Soft Solutions

Drishti launches - a web interface for telemarketing companies to easily manage TRAI regulations related to UCC. Currently in the beta stage, the website provides DND/ DNC scrubbing of the calling lists as a free service to its registered users. Looking at the problem of Unsolicited Commercial Calls (UCC) from the telemarketer’s perspective, is a quick, easy and reliable compliance management platform for companies doing mass-scale outbound calls for marketing.

The TRAI regulations bar telemarketers from sending commercial communication to telephone numbers registered as Do-not-Disturb (DND) numbers. NCPR or National Customer Preference Register is a national data base containing a list of all such telephone numbers. The telemarketers are required to download the periodically updated database and remove the blocked numbers from their calling lists.

Highlighting the business problem being targeted through, Sachin Bhatia, VP Business Development, Drishti-Soft says - "With a combined initial database of 13.07 Crore telephone numbers (increasing every minute), maintaining a local database becomes cumbersome and resource consuming for the telemarketers. With, the telemarketers get an online platform for DNC scrubbing. They do not have to worry about localized data warehousing, dedicated IT resource for managing the updates, ensuring the infrastructure reliability etc. takes this all."

Adding further, Bhatia says - "Extending the platform, we also offer automation via APIs for integration with the existing dialers or PBXs to over-write manual intervention. As a pre-integrated solution, Drishti also offers Ameyo - high-end communications suite for large call centers and AmeyoXchange - a complete contact center solution for SMB BPOs for automated DNC database synchronization. The registered users also get a facility to opt for notifications services available via Email or SMS to configure business critical alerts useful to their operations and for audit purposes."

Services like help reduce nuisance calls to the subscribers since the telemarketing lists are filtered of registered DND numbers. Besides the current services, Drishti plans to extend the platform further to provide connectors and open APIs. This would enable other contact center solution providers and PBX application developers to offer DNC service-integrated business solutions to their customers.

About Drishti (

Drishti-Soft Solutions Pvt. Ltd. is a leading provider of Contact Center Software and Enterprise Communications Applications. Drishti offers communications solutions that empower enterprises to dynamically manage Business Processes, Interactions, Workforce and Service Levels on emerging Unified Communications (IP Telephony, Unified Messaging, Conferencing, Presence Management, and Application Collaboration), SOA (Service Oriented Architecture), and SaaS (Software as a service). Cutting-edge technologies from Drishti have been designed to add value to the businesses and pave the way for a structured growth. Their customers enjoy significant benefits in terms of increase in efficiency levels, reduction in operational costs, flexibility to grow, consistent user experience and a demonstrable ROI. Drishti's multi-award winning innovative solutions are powering millions of customer interactions across the globe.

Drishti-Soft Solutions Pvt. Ltd. is a leading provider of Contact Center Software and Enterprise Communications Applications.

Drishti Soft Solutions
62-A, Sector-18, Haryana, Gurgaon-122016

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