Prescriptive and Predictive Analytics Market to 2026 - Salesforce.com, IBM, Accenture PLC, Versium, Oracle, Angoss Software, TIBCO, SAP SE, Angoss Software, Microsoft, Alteryx, Infor, SAS Institute, Zemantis
Predictive analytics is the practice of extracting information from existing data. It helps users determine and understand the buying patterns of customers, and predict future trends for an organization. Prescriptive analytics is another branch of advanced analytics, dedicated to obtaining the best course of action for a presented situation.
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Amongst end-user industries, the retail segment has a significant growth during the forecast period due to increasing competition, a wide array of product offerings, multiple touchpoints for customers, and increasing customer complexities enable retailers to use analytics. Retail Analytics helps firms target and reach out to new customers, forecast store traffic, and prevent theft and fraud.
By Geography, Asia Pacific is expected to grow at the significant market share during the forecast period. Globally emerging countries such as India and China constitute the growth of the consumer goods market due to the high penetration of internet and rapid urbanization.
Some of the key players in global prescriptive and predictive analytics market are Salesforce.com, IBM Corporation, Accenture PLC, Versium Inc., Oracle Corporation, Angoss Software Corporation, TIBCO, SAP SE, Angoss Software, Microsoft Corporation, Alteryx, Infor Inc., SAS Institute Inc., Zemantis, Teradata Corporation, Tableau, and Pegasystems.
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- Customer Relationship Management
- Decision Support Systems
- Fraud Detection Systems
- Performance Management Systems
- Risk Assessment and Management Systems
- Behavioral Analytics
- Marketing Analytics
- Talent Analytics
- Collection Analytics
- Supply-Chain Analytics
- Other Types
- Marketing & Sales
- Operations Management
- Supply-Chain Management
- Human Resource
End-User Industries Covered:
- Healthcare & Pharmaceutical
- Information Technology & Telecommunication
- Banking, Financial Services and Insurance (BFSI)
- Social Media & Entertainment
- Government & Defense
- Other End-Use Industries
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