Prescriptive and Predictive Analytics Market to 2026 - Salesforce.com, IBM, Accenture PLC, Versium, Oracle, Angoss Software, TIBCO, SAP SE, Angoss Software, Microsoft, Alteryx, Infor, SAS Institute, Zemantis

Global Prescriptive and Predictive Analytics Market is accounted for $5.72 billion in 2017 and is expected to reach $28.71 billion by 2026 growing at a CAGR of 19.6% during the forecast period. Some of the key factors influencing the market growth include growth in demand for global consumer goods, need for comprehensive market analytics and increasing demand for cloud-based predictive analytics. However, data privacy and security concerns are restricting market growth.

Predictive analytics is the practice of extracting information from existing data. It helps users determine and understand the buying patterns of customers, and predict future trends for an organization. Prescriptive analytics is another branch of advanced analytics, dedicated to obtaining the best course of action for a presented situation.

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Amongst end-user industries, the retail segment has a significant growth during the forecast period due to increasing competition, a wide array of product offerings, multiple touchpoints for customers, and increasing customer complexities enable retailers to use analytics. Retail Analytics helps firms target and reach out to new customers, forecast store traffic, and prevent theft and fraud.

By Geography, Asia Pacific is expected to grow at the significant market share during the forecast period. Globally emerging countries such as India and China constitute the growth of the consumer goods market due to the high penetration of internet and rapid urbanization.

Some of the key players in global prescriptive and predictive analytics market are Salesforce.com, IBM Corporation, Accenture PLC, Versium Inc., Oracle Corporation, Angoss Software Corporation, TIBCO, SAP SE, Angoss Software, Microsoft Corporation, Alteryx, Infor Inc., SAS Institute Inc., Zemantis, Teradata Corporation, Tableau, and Pegasystems.

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Software-Systems Covered:
- Customer Relationship Management
- Decision Support Systems
- Fraud Detection Systems
- Data-Mining
- Performance Management Systems
- Risk Assessment and Management Systems

Deliveries Covered:
- Cloud-Based
- On-Site

Types Covered:
- Behavioral Analytics
- Marketing Analytics
- Talent Analytics
- Collection Analytics
- Supply-Chain Analytics
- Other Types

Applications Covered:
- Finance
- Marketing & Sales
- Manufacturing
- Operations Management
- Supply-Chain Management
- Human Resource

End-User Industries Covered:
- Healthcare & Pharmaceutical
- Information Technology & Telecommunication
- Banking, Financial Services and Insurance (BFSI)
- Retail
- Social Media & Entertainment
- Government & Defense
- Industrial
- Other End-Use Industries

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