“Market Smarter, Create More Value” with IDEAL Hotels Worldwide

IDEAL Hotels Worldwide (IHWW), Hong Kong based Low Cost Marketing (LCM) alliance announces its launch in South Asia as part of its strategy of expanding its member network in India, Nepal and Sri Lanka.

With IHWW, Hotel members create greater awareness and additional revenue. They are also distinguished as the world's ‘Ideal’ properties offering a remarkably valuable service to the discerning traveller.
“Ours is a worldwide marketing programme for member Hotels which will enhance Hotels' marketing strategy.

Asia is currently the top hot spot for tourism and hospitality industry. India, certainly features as a top visited destination and the 'Hotel Industry in India' is only second to China in the Asia Pacific.. initially our focus is on the two major high density airport gateways of New Delhi & Mumbai with a select and exclusive membership of not more than 30 to be available in India”, says – Alwin Zecha, Chairman, IHWW.

“All our Travel Partners Worldwide (Over 100,000 travel professionals) are on our radar screen. We are a B2B company and they form our major and main partners for promoting our Hotel members to the end consumer/traveller says- Rachel Griffin, COO, IHWW.

Our USP is 1. - the opportunity for Hotels to remain masters of their own fate all the time. (Which NONE offer) and 2. – That too at the most affordable cost (which none will come close to)” she added.

Research indicates Hotel Industry performance in April 2011 as below:

Performances of key countries in April 2011 (all monetary units in local currency):

Country Occupancy % change ADR % change RevPAR % change

Australia 72.3% +1.7% AUD167.02 +5.4% AUD120.69 +7.2%
China 63.3% +0.3% CNY829.26 +7.1% CNY525.30 +7.5%
India 61.1% +3.1% INR6368.73 +1.5% INR3893.64 +4.7%
Singapore 83.2% +0.9% SGD285.09 +11.4% SGD237.26 +12.4%

*percentages are increases/decreases for April 2011 vs. April 2010 ; Source: STR Global

Last year according to a study conducted by the World Travel and Tourism Council, India stood 18th as far as business travel was concerned and it featured alongside the top 5 most visited destinations in 2010.

Ruby Verma, IHWW’s Head Marketing sees great potential for Hotels in South Asia. She said, ANY hotel can at all times look to enhance their own marketing campaign and in todays increasingly competitive environment the smaller they are the tougher it gets for them to compete.

IDEAL Hotels Worldwide offers them a unique opportunity to market smarter for better value and global awareness. All this at an affordable all - inclusive annual fee to primarily independently managed boutique and business Hotels. It can’t get any better, of that we are confident!

IDEAL Hotels Worldwide (IHWW) is the 1st Comprehensive Hotel Low Cost Marketing (LCM) program available. IHWW helps hotels to market themselves to effectively create & update awareness, knowledge, preference & sell its product / service globally.

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This release was published on openPR.