Press release
VM Digital takes over erento, the world’s largest online rental marketplace
The fast growing ecological and economical trend of ‘renting instead of buying’ is reflected in the gross rental volume of over €1 billion generated in erento categories such as ‘Vehicles’, ‘Building & Construction’ and ‘Party, Tradefair & Events’ in 2010.
“erento is the ideal complement to our classifieds portfolio and an important step in our growth strategy” says Helmar Hipp, CEO of VM Digital. “With the experience of the erento Management Team we will continue to develop our growth strategy and excel as a market leader. The internationalisation of erento and other VM Digital media portals will particularly benefit from this new alliance.”
“We had discussions with several interested parties, but VM Digital is the perfect partner for us” says Oliver Weyergraf, CEO of erento. “We will bring our online rental expertise and market knowledge and benefit from VM Digital and their holdings to accelerate the growth of our platform at home and abroad. Agile structures for both partners allow us to stay ahead of the market and 100% focused on our customers.”
Founded in 2003 by Chris Moeller and Uwe Kampschulte, later funded by the European Founders Fund and Holtzbrinck Ventures, and today managed by Oliver Weyergraf; erento (http://www.erento.com), is recognised as part of the small and exclusive circle of profitable German internet companies with strong growth potential.
The parties have agreed to keep the transaction details confidential.
About VM Digital:
VM Digital is an internet group with a widespread portfolio of special interest und classified websites. Together with Quoka GmbH, VM Digital Beteiligungs GmbH represents the internet group of the publishing house Vorarlberger Medienhaus Group in all German speaking countries.
Amongst others, VM Digital owns: www.pferde.de, a marketplace and portal for horses and horseback riding; www.mascus.de, a marketplace for used machinery; www.caraworld.de, the biggest marketplace dedicated solely to used motorhomes and caravans; www.bikerszene.de, a website for motorcycles; www.carsablanca.de, a web community for classic cars and www.traumhochzeit.com, a wedding planning web portal.
In addition, the company holds minority stakes in websites such as www.mamiweb.de and www.kennstdueinen.de.
About erento:
For over eight years erento has brought together hirers and hire companies on the Internet, with a mission to make it possible to rent anything online. With more than 1.2 million items in over 30 countries, 1 million monthly users and more than 10,500 hire partners from all industries; erento is the world’s largest marketplace for renting on the web.
Hire partners can list their products (e.g. motorhomes, bouncy castles, marquees) on the marketplace. Visitors search for items by location and other filters and then contact the hire company directly to confirm the transaction.
In addition to the headquarters in Berlin, erento has a branch office in UK.
erento GmbH
Nadine Lauenstein
Joachimstaler Straße 31-32
10719 Berlin
Tel: + 49 (0)30 2000 42 071
E-Mail: presse@erento.com
VM Digital Beteiligungs GmbH
Helmar Hipp
Chemiestraße 14-15
68623 Lampertheim
Tel: + 49 (0)6206 931-211
E-Mail: helmar.hipp@medienhaus.at
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