Lingerie Market Is Thriving According To New Report : Jockey International Inc., Nike Inc., Phillips-Van Heusen Corporation, LVMH Moët Hennessy Louis Vuitton SE.

Lingerie is the inner clothing worn by women comprising one of the most basic needs and providing comfort as well as fashion. The common materials used to manufacture lingerie include cotton, silk, lace, polyester, and nylon among others. Women are increasingly being inclined toward wearing lingerie with precise look and measurements. Therefore, companies are focusing on launching comfortable and aesthetic products. For instance, in 2017, Nike Inc., launched a hyper-adaptive bra to support an athlete’s needs called the Nike Motion Adapt bra, this bra provides enhanced support and comfort.

𝐊𝐞𝐲 𝐏𝐥𝐚𝐲𝐞𝐫𝐬:

Major players operating in the global lingerie market include LVMH Moët Hennessy Louis Vuitton SE, L Brands, Inc., Hanesbrands Inc., Jockey International Inc., Nike Inc., Phillips-Van Heusen Corporation, Groupe Chantelle, MAS Holdings Limited, GGI Holdings Ltd., and Marks and Spencer Plc.

𝑫𝒐𝒘𝒏𝒍𝒐𝒂𝒅 𝑷𝑫𝑭 𝑩𝒓𝒐𝒄𝒉𝒖𝒓𝒆 𝑶𝒇 𝑻𝒉𝒊𝒔 𝑹𝒆𝒔𝒆𝒂𝒓𝒄𝒉 𝑹𝒆𝒑𝒐𝒓𝒕 @ https://www.coherentmarketinsights.com/insight/request-pdf/1460

𝗠𝗮𝗿𝗸𝗲𝘁 𝗗𝘆𝗻𝗮𝗺𝗶𝗰𝘀:

The growth of this market is attributed to the growing e-commerce sector, which includes shopping websites. This in turn, is influencing major players to focus on enhancing their business via online stores and sites. For instance, in 2017, Phillips-Van Heusen Corporation, entered into an agreement to acquire True&Co., an online lingerie retailer. The online retailer uses a fit quiz to recommend bras and other intimates that will best fit the responding consumer.

Growing preference of women towards products such as shapewear and bras, to help maintain a positive look and enhance the aesthetic appeal of the body, is expected to boost growth of the lingerie market. Moreover, increasing number of women participating in fitness-related activities such as marathon, gym, and other sports, is further expected to increase the demand for products such as sports bras, thereby fueling overall growth of the lingerie market.

𝐆𝐥𝐨𝐛𝐚𝐥 𝐋𝐢𝐧𝐠𝐞𝐫𝐢𝐞 𝐌𝐚𝐫𝐤𝐞𝐭 𝐎𝐮𝐭𝐥𝐨𝐨𝐤:

• North America exhibited prominent growth in the global lingerie market in 2016. The growth is attributed to the presence of major players in the region and increasing number of initiatives to enhance sales. For instance, in 2018, Hanesbrands Inc., an apparel retailer company, acquired Bras N Things, Australia-based lingerie brand for around US$ 400 million. Bras N Things Pty. Ltd. has over 172 retail stores across New Zealand, Australia, and South Africa. Moreover, in 2018, Victoria’s Secret launched a new line of lingerie in Miami, to expand its brands product portfolio. Similarly, in 2017, the brand began the production of a new line of underwear designed for women.

• Europe accounted for a largest share in the global lingerie market in 2016, owing to the increasing number of initiatives by major players to meet the growing demand for lingerie by consumers. For instance, in 2018, European Lingerie Group acquired Avangard, a Russian distributor of medical textiles and lingerie materials. Through the acquisition, the company aims to enhance the sales of fabrics to their lingerie customers in Russia.

𝑹𝒆𝒒𝒖𝒆𝒔𝒕 𝑭𝒐𝒓 𝑪𝒖𝒔𝒕𝒐𝒎𝒊𝒛𝒂𝒕𝒊𝒐𝒏 𝒐𝒇 𝑹𝒆𝒔𝒆𝒂𝒓𝒄𝒉 𝑹𝒆𝒑𝒐𝒓𝒕 @
https://www.coherentmarketinsights.com/insight/request-customization/1460

𝐆𝐥𝐨𝐛𝐚𝐥 𝐋𝐢𝐧𝐠𝐞𝐫𝐢𝐞 𝐌𝐚𝐫𝐤𝐞𝐭 𝐓𝐚𝐱𝐨𝐧𝐨𝐦𝐲:
𝑮𝒍𝒐𝒃𝒂𝒍 𝑳𝒊𝒏𝒈𝒆𝒓𝒊𝒆 𝒎𝒂𝒓𝒌𝒆𝒕 𝒊𝒔 𝒔𝒆𝒈𝒎𝒆𝒏𝒕𝒆𝒅 𝒊𝒏𝒕𝒐:

By Product Type:
• Bras
• Knickers & Panties
• Lounge Wear
• Shape Wear
• Others

By Distribution Channel:
• Online Stores
• Hypermarket
• Supermarket
• Specialty Stores
• Others

𝐂𝐨𝐧𝐭𝐚𝐜𝐭 𝐔𝐬:
Mr. Shah
Coherent Market Insights
1001 4th Ave,
#3200
Seattle, WA 98154
Tel: +1-206-701-6702
Email: sales@coherentmarketinsights.com

𝐀𝐛𝐨𝐮𝐭 𝐂𝐨𝐡𝐞𝐫𝐞𝐧𝐭 𝐌𝐚𝐫𝐤𝐞𝐭 𝐈𝐧𝐬𝐢𝐠𝐡𝐭𝐬:
Coherent Market Insights is a prominent market research and consulting firm offering action-ready syndicated research reports, custom market analysis, consulting services, and competitive analysis through various recommendations related to emerging market trends, technologies, and potential absolute dollar opportunity.

This release was published on openPR.