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What’s driving the End-user experience monitoring market report? | Nexthink, Centurylink, ControlUp, Bitbar, SmartBear, eG Innovations, Lakeside Software
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End-user Experience Monitoring (EUEM) Market size is set to witness exponential growth to 2025 impelled by rapidly changing customer behavior and demand across the globe. The customers are becoming more empowered as the digitalization is increasing, and information is made freely available to them. They have access to million of products and they can choose from these products. This is encouraging the organizations to provide better customer experience, gain customer loyalty and reduce the churn rate. As a result, organizations are looking advance ways to monitor the customer experience, which is estimated to drive the EUEM market.
North America dominates the end-user experience monitoring market due to its highly developed IT infrastructure, and availability of technical expertise. The country is hub for technology and innovation since years, due to the well-developed economy that provides high investment in R&D resulting in more technical expertise to operate the technology. Additionally, the government initiatives to support the infrastructure development has increased the adoption of EMEU market.
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Asia Pacific’s end-user experience monitoring market is estimated to grow significantly during the forecast period. The factors contribution the growth of the market is the high adoption in technology such as the big data, software, IoT, and cloud computing. These technologies have changed the need of customer, resulting in need of better end user experience. Additionally, the digitalization initiative taken by the government in the countries such as China and India accelerated the market growth.
Some of the major vendors in the end-user experience monitoring market are CA technologies, Micro Focus, SAP, AppDynamics, IBM, Riverbed, BMC software, Catchpoint, Dynatrace, New Relic, Oracle, Lakeside Software, Nexthink, Centurylink, ControlUp, Bitbar, SmartBear, eG Innovations, Stackify, Alyvix, and AppNeta. The market players are collaborating with the other complimentary solution providers to gain competition edge and expand their product portfolio.
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For instance, in November 2018, AppDynamics partnered with ServiceNow, to enhance the operational intelligence and significantly reduce the logical and infrastructural dependency. Additionally, in October 2018, Riverbed has announced to extend its SteelCentral capabilities, this will help the company to enhance visibility into cloud-based apps and network.
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