Will Herbal Tea Market witness sustainable growth in coming years? Tata Global Beverages Limited, Martine Bauer Group, Unilever PLC, Twining Crosfield and Company Ltd., ITO EN Inc., Dilmah Ceylon Tea Company PLC, Mother Parkers Tea & Coffee Inc., and Sury

Herbal tea is derived from dried leaves, nuts, barks, seeds, grasses, fruits, flowers, and roots of various plants. There are several kind of tisanes or herbal teas that are used for medicinal purposes. Herbal tea is consumed owing to its health benefits such as improved digestive and immune systems. Some of the popular herbal teas are green tea, peppermint tea, chamomile tea, ginseng tea, ginger tea, cinnamon tea, and others. Increasing awareness related to health benefits of consumption of herbal tea includes slowing aging process and reducing obesity.

Download PDF Brochure : https://www.coherentmarketinsights.com/insight/request-pdf/1324

Rising trend of consumption of ready-to-drink tea (RTD) is further fuelling growth of the herbal tea market. Therefore, manufacturers are focusing on offering RTD herbal tea, in order to expand their customer base. For instance, in January 2018, Teavana Holdings, Inc. launched unsweetened strawberry apple green craft iced tea, which is a green tea with lemongrass and fruit flavor. However, easy availability of substitute products such as coffee is expected to hinder growth of the herbal tea market.

Herbal Tea Market Taxonomy

Based on product type, herbal tea market is segmented into:

Green Tea
Yellow Tea

Based on flavor, herbal tea market is segmented into:

Ginger
Lemongrass
Peppermint
Chamomile
Ginseng
Cinnamon
Others

In 2016, green tea segment accounted for largest revenue share in the market and is preferred by young adult demographics, owing to its benefits such as aiding in weight maintenance. Lemongrass was the most widely consumed flavor and exhibited high growth in 2016. This is owing to benefits of consumption of lemongrass herbal tea, which includes reducing cholesterol level, aiding in detoxifying body, and aiding in curing insomnia, respiratory disorders, and fever.

North America was the second largest region in the global market in 2016, owing to rising awareness among consumers to improve their health and wellness. According to the Tea Association of the U.S., in 2017, the people in the country consumed over 84 billion servings of tea, out of which 13% was green tea.

Europe is expected to be a lucrative market for herbal team, owing to increasing consumption of tea in this region. According to the Centre for the Promotion of Imports from developing countries, tea consumption in Europe was pegged at 229 thousand tons in 2015.

Some of the players operating in the global herbal tea market include Tata Global Beverages Limited, Martine Bauer Group, Unilever PLC, Twining Crosfield and Company Ltd., ITO EN Inc., Dilmah Ceylon Tea Company PLC, Mother Parkers Tea & Coffee Inc., and Surya Herbal Ltd.

Request For Customization of Research Report @ https://www.coherentmarketinsights.com/insight/request-customization/1324

Contact Us:

Mr. Shah
Coherent Market Insights
1001 4th Ave,
#3200
Seattle, WA 98154
Tel: +1-206-701-6702
Email: sales@coherentmarketinsights.com

About Coherent Market Insights:

Coherent Market Insights is a prominent market research and consulting firm offering action-ready syndicated research reports, custom market analysis, consulting services, and competitive analysis through various recommendations related to emerging market trends, technologies, and potential absolute dollar opportunity.

This release was published on openPR.