Real-time Bidding Market to Reach US$ 27.2 Billion Growing at CAGR 32.9% to 2024

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The Global Real-time Bidding (RTB) Market size to grow from US$ 6.6 Billion in 2019 to US$ 27.2 Billion by 2024, at a CAGR of 32.9% during 2019–2024. Major growth factors for the market include rapid increase in the number of smart phone users, and a focus on improved campaign performance and increased RoI. Data privacy policy and regulations of RTB market may restrain the market growth.

The Real-time Bidding Market by application covers media and entertianment, games, retail and ecommerce, travel and luxury, mobile apps, and others.These applications are expected to witness high adoption of RTB platforms and solutions to achieve various benefits, such as increased efficiency, higher RoI, and cost effectiveness.

“By ad format, the RTB video segment to grow at a higher CAGR during the forecast period”
Based on ad format, the Real-time Bidding market has RTB Image and RTB Video segments. The RTB video segment is growing at a fast pace, as it is becoming a powerful ad format to engage target audience. RTB video advertisements can be placed across web pages and in mobile applications.

“Among regions, APAC to grow at the highest CAGR during the forecast period”
The Real-time Bidding market by region covers North America, Europe, APAC, MEA, and Latin America. APAC is expected to grow at the highest CAGR,owing to the increasing adoption of advanced marketing technologies among enterprises. Major APAC countries, including China, Australia, India, and New Zealand, are expected to record high growth rates.However, APAC demands skilled digital marketing professionals to close the skill gap and adopt new digital technologies for better business operations.

Report Highlights:
• To analyze opportunities in the market for stakeholders by identifying the high-growth segments of the Real-time Bidding ecosystem

• To study the complete value chain of Real-time Bidding market

• To provide detailed information about the major factors (drivers, restraints, opportunities, and challenges) influencing the growth of the Real-time Bidding market

• To strategically analyze the micromarkets with respect to individual growth trends, prospects, and contributions to the overall market

• To strategically profile key players and comprehensively analyze their market position in terms of ranking and core competencies, along with detailing competitive landscape for market leaders

• To analyze strategic approaches, such as product/solution/service launches, acquisitions, contracts, agreements, and partnerships, in the Real-time Bidding market

Top Companies profiled in the Real-time Bidding Market include are Google (US), WPP plc (UK), Adobe (US), CRITEO ADVERTISING (France), Face book (US), PubMatic (US), Smaato (US), Yandex (Russia), Sales force (US), and Rubicon Project (US).

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This release was published on openPR.