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What’s driving the Baby Care Products Market growth? | Key Players are Procter & Gamble, Kimberly-Clark, Mothercare, Unilever, Nestlé, The Himalaya Drug Company & Dabur India Limited
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Baby skin care and baby toiletries account for prominent share in the global baby care products market and are anticipated to expand further in the coming years. However, baby hair care products have relatively smaller market share due to its low penetration.
The increasing inclination of parents towards the use of shower gel for their baby’s bathing is expected to significantly contribute to the growth of global baby care products market.
On the basis of category, the baby care products market is bifurcated into mass and premium. Mass category is expected to hold the largest share in the market in the future as the share of middle-income group is high as compared to high-income group. For instance, in the U.S., 14% belong to high-income group, 48% belong to middle-income group, and 38% belong to low-income group.
Baby diapers, a sub-segment of baby toiletries, is one of the key products fueling the growth of the global baby care products market and have a considerable share.
Parents under the higher age group have greater financial stability as compared to their younger counterparts which has led to increase in cautious parenthood with higher attention on baby’s health and safety. This is consequently driving the global baby care products market.
Europe, Middle East and Africa (EMEA) are the largest global baby care products market and are expected to retain its leadership during the forecast period. Asia-Pacific is the second largest market for baby care products.
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The global baby care products market is relatively fragmented due to the presence of numerous product lines and variants. Procter & Gamble Co is a major player in the global baby care products market with a leading share followed by Kimberly-Clark Corp, and Johnson & Johnson.
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P&S Intelligence is a provider of market research and consulting services catering to the market information needs of burgeoning industries across the world. Providing the plinth of market intelligence, P&S as an enterprising research and consulting company, believes in providing thorough landscape analyses on the ever-changing market scenario, to empower companies to make informed decisions and base their business strategies with astuteness.
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