Video Marketing in Pharmaceutical Market - Market Research, Insight, Forecast, Outlook & Analysis by Stratview Reports

Market & Growth Prognosis:
Analysing the market over a period of 2014-18, Stratview Research goes to the crux of the issues shaping the market and estimates the most probable future growth rate for the Video Marketing in Pharmaceutical Market during the period 2019-25.
Stratview Research triangulates the market to grow at a Healthy CAGR over the next five years.

The Diverse Stand Points
The true picture of the market shall not emerge till the time the market is analysed from various point of views. Each vantage point give better understanding of the market.
Each view helps us answer a prominent question, and we bring out the best market intelligence which is of interest to each and every player in the market, no matter where he lies in the value chain.

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Video Marketing in Pharmaceutical Market: Highlights
Stratview Research reiterates the fact that we are living in the age of the digital patients, where 72% of internet consumers educate themselves online for medical information. Pharmaceutical companies are leveraging on the search engine optimization or SEO to make a bigger mark with their content. Reader of this report will agree that SEO and content marketing are better when amalgamated, i.e., one cannot work without the other. Search Engine Optimization is a crucial component of digital marketing for pharmaceutical companies to gain visibility and organic growth. Ranking for keywords demonstrates expertise in that field; a crucial factor for pharmaceutical marketing companies to develop credibility among patients and healthcare providers alike. Success stories of various pharma companies in major markets such as USA, Germany, France, UK and others have proven that end users or viewers of the content (which can include doctors and patients or healthcare staff or patient parties) land on the company’s website when searching for a related query and thereby helps in increased visibility.
Based on the service type, the video marketing in pharmaceutical market is broadly classified as Online Reputation Management, Patient Focused Content, Physician Focused Content, and Online Medical Representative. This segment is insightful for reader of this report, as many of them would agree that the pharmaceutical industry has to deal with negative coverage, false news and inaccurate information from rival groups or competitors.
By identifying the type of platform, pharmaceutical companies can have more focused approach in the market and analyze their ROI (return on investment) in a more quantitative manner. The report segments the platform into Phone App Based, Online Marketing Videos and Chatbots. Chatbot has emerged as one of the biggest digital trends which is having an impact on every sector.
Not all users of the video marketing are physicians. Pharmaceutical companies have grown smarter with the multiple opportunities in the digital space. While physicians remain the focus area of marketing, patients, healthcare workers, overall industry are also the new focus of the companies which helps them in more closures and more revenue.
Pharmaceutical companies typically have markets that spread across geographical boundaries. To cater to this diverse audience, communicating to them in just one language might not be effective. A website can provide in-depth information, but unless it is in a language that the user understands, it serves no purpose.
USA has been the forerunner in technology adoption, other markets such as Australia, China, Japan, Singapore, Korea, Germany, France, UK, Italy, and Switzerland are also not far behind. Emerging markets such as India, Indonesia, Malaysia, and Brazil offer additional opportunity. The report covers all the major markets and add the preferences and trends to help the content management teams of pharmaceutical companies, come up with innovative and effective campaigns.
While most of the companies are based out of USA, there are other key companies which can be considered as well. The report highlights companies such as Concept Video (New Jersey, USA), lesser known Indigo productions (USA), new players such as Demoduck (USA), Storyfarm, The DV group (USA), Agnitio (Germany), Clipatiz (Germany), MediaMedic (India), Blueocean (India), Amura Tech (India), Aarohan Communications (India), Adcanopus (India), Medulla (India), Immaculate (UK), Candyspace (UK), HME (UK) and more.

The Report Highlights:
The Research Report offers a detailed look into market, its robust growth perspective, the factors influencing the industry, the competition intensity and a peek into the future.
The following are the key features of the report:
● Strategic segmentation
● Market analysis: Growth drivers and constraints, Porter’s five forces
● analysis, SWOT analysis
● Detailed Competitive Rivalry landscaping
● Market trend and forecast analysis
● Future Growth Boulevards

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This release was published on openPR.