What’s Driving the Automotive NFC Market Trends? Key Vendors are BMW, Broadcom Inc., Continental, Daimler AG, Ford Motor Company, Gemalto, General Motors, Infineon Technologies, MediaTek, NXP Semiconductors, Renesas Electronics

Automotive NFC Market is estimated to cross USD 6 billion by 2025. The growth of the market is driven by the widespread adoption of smartphones across the globe. The automakers are using smartphone devices to communicate with in-car infotainment systems via NFC technology. This allows them to provide a better driving experience and access to several in-car applications ranging from door access to engine access to vehicle navigation systems.

The growing demand for personalization in luxury cars also acts as one of the primary drivers of the automotive NFC market. As the adoption of internet services is increasing, customer demands are also changing. Customers are demanding better and more personalized features in their vehicles. They are looking for information such as notification regarding traffic delays, routing to destinations, latest weather forecasts, and their favorite radio channels to be customized to their specific needs. This is augmenting the demand for NFC components in vehicles.

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The key vendors in the automotive NFC market: -
• BMW
• Broadcom Inc.
• Continental
• Daimler AG
• Ford Motor Company
• Gemalto
• General Motors
• Infineon Technologies
• MediaTek
• NXP Semiconductors
• Panasonic
• Premo Group
• Qualcomm
• Renesas Electronics
• Samsung Semiconductor
• Smartrac Technology
• Sony
• STMicroelectronics
• TELIT COMMUNICATIONS PLC
• Texas Instruments

Major Key Points from Table of Content:

Chapter 3 Automotive NFC Industry Insights
3.1 Introduction
3.2 Industry segmentation
3.3 Industry landscape
3.4 Industry ecosystem analysis
3.5 Industry ecosystem analysis
3.6 Technology & innovation landscape
3.8 Regulatory landscape
3.9 Industry impact forces
3.9.1 Growth drivers
3.9.1.1 Increasing adoption of smartphones
3.9.1.2 Rising demand for personalization in luxury vehicles
3.9.1.3 Government regulations mandating the use of ADAS
3.9.1.4 Growing proliferation of IoT in cars
3.9.2 Industry pitfalls and challenges
3.9.2.1 Short communication range
3.9.2.2 Low adoption rate in developing countries
3.10 Growth potential analysis
3.11 Porter’s analysis
3.12 PESTLE analysis

Chapter 4 Competitive Landscape
4.1 Introduction
4.2 Major market players, 2018
4.2.1 NXP Semiconductors N.V.
4.2.2 STMicroelectronics
4.2.3 Sony Corp.
4.2.4 Samsung Semiconductors Inc.
4.2.5 Continental AG
4.3 Innovation leaders
4.4 Other prominent vendors

The high-end vehicles held over 50% share in the automotive NFC market in 2018. The increasing adoption of in-vehicle infotainment systems along with the integration of navigation and in-car applications is accelerating the growth of the market. Moreover, the growing demand for personalized driving experience among customers is supporting the market. On the other hand, mid-range vehicles are projected to attain a CAGR of over 37% during the forecast time period. Advancements in the semiconductor technology and growing supportive initiatives by the government to promote the integration of ADAS components into vehicles are guiding the market growth.

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The interior application market was estimated to account for over 70% stake in the automotive NFC market in 2018. The rising need among automotive for cost-effective and accurate wireless communication technology is accelerating market growth. NFC simplifies the pairing mechanism, reduces the response time, and provides accurate communication between the end devices. Additionally, NFC?s compatibility with smartphones and low power consumption capabilities makes it an ideal fit for in-vehicle communication application.

Europe held over 35% share in the automotive NFC market. The growth of the market is attributed to the high vehicles sales volume in the region. Europe accounted for more than 37% share in the global passenger car sales in 2018. It is also the home of some of the leading automakers and OEM providers such as BMW, Audi, Volkswagen, and Daimler. These vehicle manufacturers are working with semiconductor solution providers to integrate their NFC components into vehicles.

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