What’s driving the Network Traffic Analytics Market Trends? | Major Vendors are Nokia, Accenture, Palo Alto Networks, Huawei Technologies, SolarWinds, Cisco, Microsoft

Network Traffic Analytics Market in the on-premise deployment model held around 85% of the market share in 2017. This deployment model offers a reliable platform for storing information as they would send critical customer information directly from their web apps and mobile phones to the network traffic analytics service providers. However, the adoption of a cloud platform is projected to grow at a CAGR of 32% by 2024 due to the rapid increase in the number of data centers, generating a huge volume of information. The cloud platform assists in storing and processing this vast data as they enable high-performance computing and data storage capabilities, driving their demand in the market.

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The development of SaaS enabled network traffic analytics market has accelerated the overall market growth. Due to the growing technological advancements and market consolidation, enterprises are offering SaaS enabled solutions to their customers. They offer multiple advantages such as enhanced scalability and administration, improved productivity, data storage convenience, and delivery of new services with optimum resilience and security. They also automatically update products empowering them to prevent the growing cyber-security threats. These devices are architected in a way to scale on demand without the requirement of any additional capital expenditure on appliance hardware. Therefore, the acceptance and growth of SaaS enabled network traffic analytics solutions are increasing rapidly.

Furthermore, there is a rapid emergence in the usage of social networking websites, creating huge amounts of data. The total number of internet users globally in 2018 is around 4 billion, out of which around 3.19 billion are the social networking website users. This huge adoption rate results in the generation of critical user personal information required to be saved securely for customer safety purposes. Hence, network traffic analytics solutions are adopted by these enterprises that offer continuous visibility into the network and prevent the malicious attackers from data theft. The governments worldwide have also set several rules and regulations for protecting the personal information of the users by going through excessive security assessments, driving the market growth. However, the network traffic analyzer tools require huge initial investments due to the complete transformation of the existing infrastructure. Many SMEs are unable to bring about this transformation due to financial constraints, which act as major challenges to the development of network traffic analytics market.

Company profiled in this report based on Business overview, Financial data, Product landscape, Strategic outlook & SWOT analysis:

1. Cisco
2. Microsoft
3. IBM
4. Symantec
5. Juniper Networks
6. Nokia
7. Accenture
8. Palo Alto Networks
9. Huawei Technologies
10. SolarWinds

Chapter 3. Network Traffic Analytics Market Industry Insights

3.1. Introduction
3.2. Network traffic analytics industry segmentation
3.3. Network traffic analytics industry landscape, 2015 - 2024

3.4. Network traffic analytics industry ecosystem analysis
3.5. Network traffic analytics industry evolution
3.6. Network traffic analytics industry architecture
3.7. Market news
3.8. Regulatory landscape
3.8.1. Network and Information System (NIS) Regulation
3.8.2. European Union Agency for Network and Information Security (ENISA)
3.8.3. Australian Communications and Media Authority (ACMA)
3.8.4. Telecom Regulatory Authority of India (TRAI)
3.8.5. General Data Protection Regulation (GDPR)
3.8.6. Cybersecurity law China
3.8.7. California Online Privacy Protection Act (CalOPPA)
3.9. Technology & innovation landscape
3.9.1. AI and ML-based cybersecurity to deal with real-time threats
3.9.2. Adoption of predictive analytics
3.9.3. Rising advent of edge computing
3.10. Industry impact forces
3.10.1. Growth drivers
3.10.1.1. Advancement in network infrastructure
3.10.1.2. Rise in the amount of DDoS attacks
3.10.1.3. Growth in the adoption of IoT and BYOD and connected devices
3.10.1.4. Exponential rise in the cloud traffic worldwide

3.10.1.5. Increasing demand for IT budget in security sector
3.10.1.6. Development and growth of SaaS-enabled network traffic analytics solutions
3.10.2. Industry pitfalls & challenges
3.10.2.1. High initial investment related with network traffic analyzer tools
3.10.2.2. Accessibility to free network traffic analysis tools
3.10.2.3. Operators inefficiency to choose the network traffic analytics solution as per their business requirement
3.11. Growth potential analysis
3.12. Porter's analysis
3.13. PESTEL analysis

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The solutions segment dominates the network traffic analytics market and held around 71% of the market share in 2017. Due to an enormous rise in the network traffic, the companies face inadequacy in providing network-wide visibility. Hence, there is a rise in the installation of network traffic analytics solutions. The network traffic monitoring leads the solution segment as it ensures the smooth functioning of the computer network by incorporating packet recapturing and network sniffing techniques and review every incoming and outgoing packet. The services segment is increasing at the fastest rate and is projected to grow at a CAGR of 24.4 percent over the forecast timeline. These services assist customers to ensure that their products run efficiently, remain available, and take advantage of the application software and up-to-date systems.

The service providers dominate the end-use network traffic analytics market as they collect huge volumes of network data creating insights into customer experience, service performance, and behavior for data-driven decision making. Moreover, due to the emergence of new players, new business models and emerging technologies the service providers are investing funds to expand their business offerings into emerging markets and enhance profitability.

Network Traffic Analytics Market is growing rapidly due to the rising adoption of IoT, BYOD, and connected devices. These technologies are on the verge of transforming the business processes as they offer various benefits such as flexibility, growth, and employee satisfaction. However, with a rise in these technologies, there is also a massive growth in the amount of data generated in the enterprise networks.

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North America held around 52% of the market share in 2017 and is anticipated to remain the network traffic analytics market leader over the forecast timeframe. The major factors contributing to the growth of the region include the early adoption of the network traffic analytics solutions along with the presence of the leading industry players including Cisco, IBM, and Microsoft. The companies operating in this region are also entering into strategic partnerships to expand their businesses offerings. For instance, in February 2018, Barefoot Networks, a firm based in the U.S. is delivering network monitoring systems partnered with Netsia to enable service providers to get complete network visibility. As the service providers are using the new 5G networks, this partnership will assist them in delivering and running the services seamlessly.

The higher amount of IoT network traffic makes network management and capacity planning more difficult. These devices are also a target by malicious attackers, disrupting the entire organization infrastructure. Therefore, network traffic analytics solutions are largely being adopted by the enterprises to handle the traffic generated by millions of connected devices. They assist the enterprises by monitoring high volumes of data and easily incorporate newly deployed devices to curb the potential threats to the entire system. Network Traffic Analytics Market is projected to surpass USD 2,500 million by 2024.

Some of the major vendors operating in the network traffic analytics market are Cisco, Microsoft, IBM, Symantec, Juniper Networks, Nokia, Kentik, Flowmon Networks, Plixer, SolarWinds, Allot Communication, Accenture, Bradford Networks, Ascom Holding, Palo Alto Networks, Huawei Technologies, Netreo, Inc., Genie Networks, and Zenoss.

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