Data Monetization Market to 2026: Anticipating a CAGR of 7.8% | Key Players are Adastra Group, CellOS Software Ltd, Connectiva Analytics and Insights Ltd., Dawex Systems, Infosys Limited, Mahindra ComViva, Mnubo, Netscout Systems, Inc., Paxata, Inc., Opti

The Global Data Monetization Market accounted for USD 1.3 billion in 2017 and is projected to grow at a CAGR of 17.6% the forecast period of 2018 to 2025. The upcoming market report contains data for historic years 2016, the base year of calculation is 2017 and the forecast period is 2018 to 2025.

Data monetization is the way towards changing the substantial unstructured volume of big business information into profitable bits of knowledge for drawing financial esteem or trade of administration. It involves the utilization of information resources that generate value to the organizations. Data monetization can be done in two ways: by directly and by indirectly. The huge amount of information created can be bundled into information items and sold (direct monetization) or it can be processed to extract insights (indirect monetization) and can be utilized to help business choices.

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Global Data Monetization Market is segmented By Component (Tools and Services), By Data Type (Customer data and others), By Business Function (Operations, Finance and others), By Deployment Type (Cloud and On-premises), By Organization Size (Small and Medium-sized Enterprises (SMEs) and Large enterprises), By Industry Vertical (Manufacturing and others) and By Geographical Segments- Industry Trends and Forecast to 2025

Top Competitors of Market
• Adastra Group,
• CellOS Software Ltd,
• Connectiva Analytics and Insights Ltd.,
• Dawex Systems,
• Infosys Limited,
• Mahindra ComViva,
• Mnubo,
• Netscout Systems, Inc.,
• Paxata, Inc.,
• Optiva Inc.,
• (Redknee Solutions Inc.),
• ALC,
• SAP SE,
• SQLstream, Inc.,
• Virtusa Corporation,
• Infosys,
• Google,
• IBM,
• Cisco,
• 101 data,
• Accenture,
• Monetize Solutions,
• Narrative,
• NESS,
• NETSCOUT,
• Openwave Mobility

Major market drivers and restraints
• Rapid adoption of advanced analytics and visualization.
• Increasing use of external data sources.
• Increasing adoption of data-driven decision-making.
• Increasing volume and variety of business data.
• The varying structure of regulatory policies.
• Improper implementation of security protocols may cause data and security theft.

Competitive Analysis
The global data monetization market is fragmented and the major players have used various strategies such as new product launches, expansions, agreements, joint ventures, partnerships, acquisitions, and others to increase their footprints in this market in order to sustain in long run. The report includes market shares of data monetization market for global, Europe, North America, Asia Pacific and South America.

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