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BCA Wins Coveted National Marketing Award for Oil Spill Campaign

06-10-2011 11:26 AM CET | Politics, Law & Society

Press release from: Brent Coon & Associates Marketing Department

/ PR Agency: Opus VI
Houston, Tx – June 6, 2011 – The law firm of Brent Coon & Associates, received the “Best Integrated Legal Campaign during the 2011 Internet Advertising Competition Awards for its “Gulf Coast Disaster” Campaign. The campaign included the website “” and blends both online and offline advertising while incorporating 21st century marketing methods such as interactive online “Town Hall” video seminars and traffic generation efforts targeting online social networks.

The Gulf Coast Disaster campaign targets victims of the BP Deepwater Horizon oil rig explosion and subsequent oil spill on April 20th, 2010. The campaign, which was launched days after the oil rig explosion, was and is updated daily with breaking oil spill news, environmental updates and included over 300 media appearances by world renowned BP legal expert Brent Coon. Brent Coon’s media appearances include CNN, MSNBC, 60 Minutes, Anderson Cooper 360, and Fox News.

Jay Jackson, BCA’s Director of Marketing and said “The IAC Competition has become the Oscars of internet advertising, so having Gulf Coast Disaster recognized as being the ‘Best Legal Integrated ad campaign’ is a huge honor for us. From day one, this was more than just about generating a lot of cases. We wanted this campaign to help assist the thousands and thousands of people impacted by the tragedy of the BP Oil Spill.”

BCA’s Gulf Coast Disaster is being recognized as the Best Legal Integrated Ad Campaign of 2011 by the Web Marketing Association, the producer of the IAC Awards. Now in its 14th year, the competition has become the premier event for ad agencies, in house marketing groups and internet marketing firms all looking to judge their campaigns against the industry’s best. Past winners include HBO, GEICO Insurance, Walt Disney, MGM Mirage and CNN Digital Media.

BCA was also honored with the “Best in Show” Award for Best Legal Integrated Ad Campaign in 2009 for it’s “I Hate Ike” Campaign. In addition, BCA also received The Web Marketing Association’s Legal Standard of Excellence Award for “Outstanding Achievement in Web Development” for the website Texas City Explosion. The Texas City Explosion website was designed as an informational site to keep the media and public informed on the BP trial in 2005, features court-released documents, terms of the settlement, video from the deposition and trial and a full press room archive chronicling news reports over the course of the litigation.

“The world is changing and it’s now about bringing relevant, targeted information and options to the people who need it…as fast and interactively as possible. I want to thank the IAC, the BCA Marketing team, and BCA founder Brent Coon for sharing this vision. Being honored with another prestigious award completely validates what we believed.”

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Brent Coon & Associates was founded in 2001. Today, with 12 offices spanning the country, it is one of the largest trial law firms in the nation and the epitome of the 21st century law practice. Brent Coon & Associates employs over 40 aggressive litigators, with solid experience in individual and complex multi-party, occupational/environmental, health and personal injury cases.

With many of the firm’s cases being referred from outside attorneys who have confidence in the firm’s integrity, expertise and solid work ethic, BCA stands out as a true “Lawyer’s Law Firm”. “The reasons for this are many”, says BCA founder, Brent Coon, “While many law firms simply take a case and hope to settle, we stand ready to go to trial and fight for whoever we represent. These lawyers have confidence that we can and will get their clients the most return when it comes to justice and fair compensation. And, not only do the referring attorneys know this, but so does the other side.

With offices spread across the nation, BCA employs “multiple trial teams”, the top expert witnesses and the vital capitalization needed to go the distance and WIN the fight. Yet, even as a large and powerful law firm, BCA never forgets that each client is a person or family that often needs the kind of hand-holding and individual attention that typically only smaller firm can provide. “When you’re with BCA,” says Brent, “we treat you like a member of our own family”.

Drawing from young talent throughout the region, the firm is now comprised of talented, aggressive litigators, almost all with solid experience in handling complex multi-party cases, with emphasis on occupational/environmental law and personal injury practice.

“Our efforts in fighting the just cause have been recognized by both the national and international media, as well as our peers.” says Mr. Coon. “Our alliances include both the well known and those lesser known who share our goal of absolute justice for all citizens of the world. We are proud of our international reputation of standing shoulder to shoulder with those who are too frightened, confused and/or too small to fight alone. We will use all of the firm’s resources, legal, marketing and public relations talent to stand up and fight for those who cannot fight alone.”

The case that best exemplifies the resolve of Brent Coon & Associates, LLC was Rowe vs. BP Amoco Chemical Company, BP North America. On November 9, 2006, Coon reached an unprecedented settlement that included a “first ever” agreement to release seven million pages of sealed corporate documents that would have been presented during trial. “Our job in this case was not only justice for our client, but to make sure this kind of tragedy NEVER happens again”. The settlement also mandated that at least $32 million in charitable donations.

The attorneys of Brent Coon & Associates have received national recognition for its work. This includes the Steven J. Sharp Public Service Award; the American Association of Justice’s highest honor, the Clarence Darrow Award; and the USMFW Humanitarian Award, Texas Super Lawyers 2007, Texas’ Rising Star 2008 and 2010.

Brent Coon & Associates has great respect and admiration for the working people that compose the backbone of our country. Our mission is to help ensure their rights are protected and their well-being respected. Since the firm’s inception, standing hand in hand with labor unions has been a practice in which we take great pride. Brent Coon & Associates currently serves as District Counsel for the United Steelworkers (USW) District 13, which covers Texas, Oklahoma, Arkansas and Louisiana. We also serve as General Counsel to the Helicopter Pilots Union, a member of the OPEIU.

Brent Coon & Associates’ hard work received positive, international, media coverage that reflected a positive light on all attorneys. 60 Minutes, The Today Show, CBS Morning News, NBC, ABC, CBS, Fox, BBC, Wall Street Journal, National Public Radio (NPR), Houston Chronicle, Financial Times, The Times of London, Reuters, Bloomberg, New York Times and Associated Press are examples of the positive press received by the firm.

Brent Coon and Brent Coon & Associates have built its reputation on the satisfaction of its clients and the respect of both colleagues and opponents. The majority of the firm’s cases are referred from attorneys who have confidence in the firm’s integrity, expertise, level of commitment and solid work ethic.

Houston, Texas (Pillot Bldg) ♠

300 Fannin, Suite 200
Houston, TX 77002
Local: 713-225-1682
Fax: 713-225-1785
Toll Free: 1-800-406-8864

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