Mobile Runtime Application Self-Protection Market 2018-2025 & Key Companies Pradeo, Micro Focus, Vasco Data Security International, CA Veracode, IMMUNIO, Arxan, Signal Science, Promon, Prevoty and Waratek

The global mobile runtime application self-protection market was valued at US$ 80.4 million in 2017, and is expected to increase to US$ 1,226.2 million by 2025, registering a CAGR of 41.4% over the forecast period (2018-2025). Rising adoption of smartphones is increasing the scope for mobile advertising, including SMS & MMS advertising, mobile web, mobile video & television, and several online advertising channels; dependency on social networking sites; and the requirement for on-demand services such as online messaging applications, video chat, and voice calls, at anytime and anywhere.

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Major players operating in the global mobile runtime application self-protection market include Pradeo, Micro Focus, Vasco Data Security International Inc. (OneSpan Inc.), CA Veracode, IMMUNIO, Arxan, Signal Science, Promon, Prevoty, Inc., and Waratek. The market players are adopting various growth strategies such as mergers & acquisitions, product launches, collaborations, geographic expansion, and others to expand their market presence and improve product portfolio.

For instance, according to Coherent Market Insights’ analysis, as of 2017, over 55% of traffic on LinkedIn is estimated to be generated due to the use of mobile phones and over 80% of revenue on Twitter is generated through mobile advertising. This will increase the risk of cyber-attacks. Moreover, rampant advancements in technology and increasing use of 2G, 3G, and 4G Long-Term Evolution (LTE) wireless networks, along with the introduction of 5G mobile networks are influencing demand for mobile applications, which further is responsible for surge in cyber threat. These cellular networks enable connectivity and communications to exchange real-time information, data, and online transactions among other activities, which are prominent targets of cyber-attacks. These are major factors that drive growth of the market.

North America held the dominant position in the market in 2017 and is projected to retain its dominance over the forecast period, owing to increasing cyber-attacks in the region in the recent past. For instance, a couple of cyber-attacks, which were witnessed in the region in 2016 and 2017 include distributed denial of service (DDoS) attacks (an attack in which multiple compromised computer systems attack a target such as a server, website or other network resource, and cause a denial of service for users of the targeted resource) and structured query language (SQL) injection by hackers, in order to monitor data entered into the mobile applications.

The global mobile runtime application self-protection market is segmented into banking, financial services, and insurance (BFSI), energy & utilities, IT & telecommunication, public sector, healthcare, manufacturing, retail, and others, where others segment includes education, travel, and entertainment. In 2017, the BFSI segment held the dominant position in the market and is expected to retain its dominance over the forecast period. This segment is a potential target for cyber-attack for oblique reasons. The objective here is not to make a monetary gain. It is to disturb the power supply and cause chaos. Energy infrastructures ranging from oil pipelines to nuclear power plants have been the target of cyber-attacks in the recent past. For instance, according to a press release of Forbes, in March 2018, hackers hacked into the U.S. government entities and domestic companies in the energy, nuclear, commercial facilities, water, aviation, and critical manufacturing sectors.

Market Dynamics

Proliferation of mobile application usage is one of the key factors driving growth of the global mobile runtime application market. The most popular operating system-native stores are Apple's App Store, Google Play as well as Windows Phone Store, and BlackBerry App World. According to Coherent Market Insights, as of March 2017, there were around 2.9 million apps available at Google Play Store and 2.2 million apps were available in the Apple’s App Store. This growth in usage of applications is attributed to increasing adoption of smartphones and other internet-enabled devices. For instance, according to Coherent Market Insights’ analysis, as of December 2017, around 2.3 billion smartphone users were present, globally.

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Key features of the study:

1. This report provides in-depth analysis of mobile runtime application self-protection market size (US$ Mn) and compound annual growth rate (CAGR %) for the forecast period (2018–2025) considering 2017 as the base year

2. It elucidates potential revenue opportunity across different segments and explains attractive investment proposition matrix for this market
This study also provides key insights about market drivers, restraints, opportunities, new product launches or approval, regional outlook, and competitive strategies adopted by the leading players

3. It profiles leading players in the global mobile runtime application self-protection market based on the following parameters – company overview, financial performance, product portfolio, geographical presence, mobile runtime application self-protection market capital, key developments, strategies, and future plans

4. Companies covered as part of this study include Pradeo, Micro Focus, Vasco Data Security International Inc. (OneSpan Inc.), CA Veracode, IMMUNIO, Arxan, Signal Science, Promon, Prevoty, Inc., and Waratek

5. Insights from this report would allow marketers and the management authorities of the companies to make informed decision regarding their future product launches, product upgrades, market expansion, and marketing tactics

6. The global mobile runtime application self-protection market report caters to various stakeholders in this industry including investors, suppliers, manufacturers, distributors, new entrants, and financial analysts

7. Stakeholders would have ease in decision making through various strategy matrices used in analyzing the global mobile runtime application self-protection market

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