Press release
Cognitive Media Global Market Trends and Top Experts Analysis - Amazon Web Services, Baidu Research, Brandwatch, Google, IBM, Kenshoo, Microsoft, NVIDIA, Salesforce, Veritone
The cognitive media refers to the application of artificial intelligence, cognitive computing in particular, for the media sector. Media and entertainment industries make use of this technology to create, program and personalize content as per their audience. This help viewers to get customized and meaningful suggestions for an enhanced experience on their tabs, smartphones, laptops and PCs. Also, it helps the content creators and media industry to analyze their customers and accordingly strategize their marketing activities.
The cognitive media market is anticipated to witness high growth in the forecast period owing to high demand for cognitive computing with improved content creation and automation of workflow in the media industry. Moreover, growing numbers of AI startups in the media industry are further expected to be key drivers for the growth of the cognitive media market. However, a slow digitalization rate in the developing countries affects the adoption of cognitive computing technology and in turn, may hamper the market growth. Nonetheless, the market is expected to showcase growth opportunities on account of growing investments in the media sector.
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The reports cover key developments in the Cognitive Media market as organic and inorganic growth strategies. Various companies are focusing on organic growth strategies such as product launches, product approvals and others such as patents and events. Inorganic growth strategies activities witnessed in the market were acquisitions, and partnership & collaborations. These activities have paved way for expansion of business and customer base of market players. The market payers from Cognitive Media market are anticipated to lucrative growth opportunities in the future with the rising demand for Cognitive Media market in the global market.
Key Players Influencing the Market
• Amazon Web Services, Inc.
• Baidu Research
• Brandwatch
• Google LLC
• IBM Corporation
• Kenshoo, Ltd.
• Microsoft Corporation
• NVIDIA Corporation
• Salesforce, Inc.
• Veritone, Inc.
The "Global R&D Outsourcing Services Market Analysis to 2027" is a specialized and in-depth study of the technology, media and telecommunications industry with a special focus on the global market trend analysis. The report aims to provide an overview of R&D outsourcing services market with detailed market segmentation by end-use industry and geography. The global R&D outsourcing services market is expected to witness high growth during the forecast period. The report provides key statistics on the market status of the leading R&D outsourcing services market players and offers key trends and opportunities in the market.
The global cognitive media market is segmented on the basis of components, technology, application, and enterprise size and deployment type. By components, the market is segmented as solutions and services. On the basis of technology, the market is classified as deep learning and machine learning and natural language processing. Based on application, the market is segmented as content management, network optimization, recommendation and personalization, customer retention, predictive analysis, security management and others. On the basis of the enterprise size, the market is segmented into large enterprises and SMEs. The market on the basis of the deployment type, is classified as cloud-based and on premises.
The report provides a detailed overview of the industry including both qualitative and quantitative information. It provides an overview and forecast of the global Cognitive Media market based on various segments. It also provides market size and forecast estimates from the year 2018 to 2027 with respect to five major regions, namely; North America, Europe, Asia-Pacific (APAC), Middle East and Africa (MEA) and South America. The Cognitive Media market by each region is later sub-segmented by respective countries and segments. The report covers the analysis and forecast of eighteen countries globally along with the current trend and opportunities prevailing in the region.
The report analyzes factors affecting the Cognitive Media market from both demand and supply side and further evaluates market dynamics affecting the market during the forecast period i.e., drivers, restraints, opportunities, and future trend. The report also provides exhaustive PEST analysis for all five regions namely; North America, Europe, APAC, MEA, and South America after evaluating political, economic, social and technological factors affecting the Cognitive Media market in these regions.
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Answers that the report acknowledges:
• Market size and growth rate during forecast period.
• Key factors driving the Cognitive Media Market.
• Key market trends cracking up the growth of the Cognitive Media Market.
• Challenges to market growth.
• Key vendors of Cognitive Media Market.
• Detailed SWOT analysis.
• Opportunities and threats faces by the existing vendors in Global Cognitive Media Market.
• Trending factors influencing the market in the geographical regions.
• Strategic initiatives focusing the leading vendors.
• PEST analysis of the market in the five major regions.
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