Press release
Social Media Analytics Market Rise at 29.2% CAGR to 2022 | Oracle Corporation, Adobe Systems, IBM Corporation, SAP SE, Netbase Solutions, Hootsuite Media
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Social Media Analytics market is increasing progressively due to rising usage of text analysis for improving customer experience and development of image analysis solutions. Moreover, increased diverse features and functions available on analytics platform which makes customer demand for customized dashboards and other features within the licensed price.
Social Media Analysis is a process wherein data from various websites, and blogs is gathered and analyzed to take business related decisions. This process includes all the software and analyzing tools that are used to analyze the unstructured data found from various social media websites such as Facebook and Twitter.
Social Media Analytics help user in creating unlimited real time reports measuring the performance of company’s profile on social media websites. Moreover, it also helps in measuring team performance, allow user to share these customized reports with the team for improving their efficiency.
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Companies Profiled in this report includes: Oracle Corporation, Adobe Systems, Inc., IBM Corporation, SAP SE, Netbase Solutions, Inc., Hootsuite Media, Inc., Tableau Software, Crimson Hexagon, SAS Institute, and Salesforce.com Inc.
Social Media Analytics Market was valued at $1,269 million, and is expected to reach $9,383 million by 2022, supported by a CAGR of 29.2%. Social media analytics has become requisite for every enterprise in diverse industry verticals, such as banks, retail, government, and others. Although many firms deploy social media analytics largely for customer service, many enterprises have implemented it for sales, branding, and marketing purposes. This enables firms to effectively use customer data to serve a large pool.
Enterprises have extensively deployed social media and have gained assistance from the analytics companies to improve their brand processes and perform better. The social media analytics companies need to educate their customer and design customized solutions that fit company-specific demands. This can help companies gain enhanced competitive intelligence and better market focus that is beneficial for the global social media analytics market.
The exceptional evolution from business intelligence (BI) techniques to advanced analytics techniques and the massive upsurge in the number of social media users have elevated the adoption of social media analytics across the globe. The increase in the number of social media users has been a major driving force for the market and will continue to be so over the forecast period. This enables the social media analytics companies to gain better customer data and enhanced customer behavioral analysis. Furthermore, increased expenditure on analytics and growth in focus on competitive intelligence support the overall market growth. Further, increase in rate of adoption in SMEs and increased cloud adoption depict major growth opportunities for the market.
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Key benefits
This study comprises analytical depiction of the market, with global social media analytics market trends and future estimations to depict the imminent investment pockets.
The overall market potential is determined to understand the profitable trends for gaining a stronger coverage.
The report presents information regarding key drivers, restraints, and opportunities with a detailed impact analysis.
Quantitative analysis from 2014 to 2022 is provided to highlight the financial competency of the market.
Porter's Five Forces analysis illustrates the potency of the buyers and suppliers in the social media analytics industry.
Table of Content:
CHAPTER 1 INTRODUCTION
CHAPTER 2 EXECUTIVE SUMMARY
CHAPTER 3 MARKET OVERVIEW
CHAPTER 4 SOCIAL MEDIA ANALYTICS MARKET, BY APPLICATION
CHAPTER 5 SOCIAL MEDIA ANALYTICS MARKET, BY END USER
CHAPTER 6 SOCIAL MEDIA ANALYTICS MARKET, BY GEOGRAPHY
CHAPTER 7 COMPANY PROFILES
7.1. ORACLE CORPORATION
7.2. ADOBE SYSTEMS, INC.
7.3. IBM CORPORATION
7.4. SAP SE
7.5. NETBASE SOLUTIONS, INC.
7.6. HOOTSUITE MEDIA, INC.
7.7. TABLEAU SOFTWARE
7.8. CRIMSON HEXAGON
7.9. SAS INSTITUTE
7.10. SALESFORCE.COM INC.
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