What’s driving the mobile ticketing market report? | By key players Helpshift, Masabi, Zendesk, Airtag, Corethree, Gemalto, Moovel, TickPick
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Optical Character Recognition (OCR), bar-code, and Near Field Communication (NFC) are the major technologies used in the mobile ticketing solutions. The NFC is estimated to account for the major share in the market owing to the increasing adoption of the technology in smartphones. The growth of the market is attributed to the compatibility of the NFC technology with smartphones. The technology enables smartphones to emulate the smart cards such as travel cards used in the transportation. Furthermore, the numerous benefits offered by the technology to the end users and service providers also drive the mobile ticketing market growth.
Transportation, hospitality, and entertainment service providers are the major end users of the mobile ticketing solution. Transportation dominates the end-users’ market. The increasing adoption of the mobile ticketing solution among the public transportation service providers is the major factor driving the growth of the market. Furthermore, the development of several smart city initiatives across the countries is also one of the major factors augmenting the growth of the mobile ticketing market.
North America is dominating the mobile ticketing market due to the increasing adoption of the mobile ticketing solution in the public railway services. Approximately, nine contracts have been established between January 2016 and May 2017 to integrate mobile ticketing on the transit system across the region. For instance, in 2017, Moovel Group and Caltrain Transit Agency signed a deal to develop, maintain, and host a mobile ticketing solution in San Francisco. Furthermore, the high adoption of smartphones along with the high internet penetration is also estimated to support the growth of the mobile ticketing market.
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Company profiled in this report based on Business overview, Financial data, Product landscape, Strategic outlook & SWOT analysis:
• Ace Ticket Worldwide
• Alliance Tickets
• Coast to Coast Tickets
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The major vendors of the mobile ticketing market are Helpshift, Masabi, Zendesk, Airtag, Corethree, Gemalto, Moovel, TickPick, Ace Ticket Worldwide, Alliance Tickets, Proxama, Ticketscript, Coast to Coast Tickets, RazorGator, and StubHub. The market players are collaborating with the service providers to gain the market share and get an edge over competitors. For instance, in 2018, Arriva, a bus operator based in the UK announced that they are collaborating with Corethree, a mobile ticketing solution provider, to develop mobile ticketing applications to serve customers and provide a quick & safe platform for purchasing bus tickets.
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