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What’s driving the Augmented Reality Market Trends? | Top Key Players are Qualcomm, Samsung Electronics, Sony Electronics, Sphero, Affectiva, Marxent, Blippar, DAQRI, Google, Magic Leap, Microsoft

06-20-2019 06:45 AM CET | IT, New Media & Software

Press release from: Global Market Insights, Inc.

Augmented Reality Market

Augmented Reality Market

Augmented Reality Market growth will be driven by
rising adoption of the technology in aerospace & defense sectors. Companies are investing in leveraging the technology to improve manufacturing processes, reduce costs, and save time. For instance, Boeing is using Google Glass to construct aircraft wire harnesses. The technology helps technicians in building hugely chaotic and complex wire webs to connect electrical systems in the aircraft.

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China, India, and Japan are expected show a high growth in the augmented reality market owing to increased investments in AR devices and software. The high penetration of smartphones in the region has resulted in a high demand for applications using AR. Increasing adoption of AR in the automotive industry and retail industry is anticipated to drive the demand for AR market in the U.S. and European regions including Germany and the UK.

Increasing usage of advanced technologies in the healthcare and automotive sector is projected to push the demand for the augmented reality market. DAQRI has enabled a smart heads-up display for automobiles, which uses the technology to represent vital navigation data, fuel consumption, and current speed data on to the windscreen of the automobiles. The technology is being developed for the healthcare sector to depict the image of a certain person’s bones, such as Femur and Radius-Ulna, into the reality using the AR.

Company profiled in this report based on Business overview, Financial data, Product landscape, Strategic outlook & SWOT analysis:

1. Blippar
2. DAQRI
3. Google
4. Magic Leap
5. Microsoft
6. Niantic, Inc.
7. Nintendo
8. PTC
9. Qualcomm
10. Samsung Electronics
11. Sony Electronics
12. Sphero
13. Affectiva
14. Marxent
15. Total Immersion

Chapter 3 Augmented reality market Insights

3.1 Industry segmentation
3.2 Industry landscape, 2014 - 2024
3.3 Industry ecosystem analysis
3.4 Capital Investment
3.5 Notable Mergers & Acquisitions in the AR market
3.6 Technology & innovation landscape
3.6.1 Augmented Reality Earbuds
3.6.2 Smart Glasses for Blind People
3.6.3 Augmented Reality Helmet
3.7 Regulatory landscape
3.7.1 Digital Millennium Copyright Act (DMCA)
3.7.1 Communications Decency Act (CDA)
3.7.2 Child Online Protection Act (COPA)
3.7.3 Federal Trade Commission (FTC)
3.8 Industry impact forces
3.8.1 Growth drivers
3.8.1.1 Emerging AR applications across e-commerce and retail
3.8.1.2 Increasing investments in the AR technology

3.8.1.3 Rising demand in medical and automotive industry
3.8.1.4 Increasing adoption of AR enabled smart glasses
3.8.2 Industry pitfalls and challenges
3.8.2.1 Privacy concerns pertaining to the AR technology
3.8.2.2 Financial constraints and complexity
3.9 Growth potential analysis
3.10 Porter’s analysis
3.11 Competitive landscape, 2016
3.11.1 Strategic landscape
3.12 PESTEL analysis

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The high procuring costs for the technologies are hampering the growth of the augmented reality market. Furthermore, the level of complexity involved in developing these devices is another factor affecting the growth of the market. Factors such as the AR use up a high percentage of the battery of smartphones and other electronic devices they are used on, and the dizziness and eyestrain by looking at the images for a long time can affect the adoption of such devices, hampering the AR market.

The development of the software components such as software solutions and cloud services has resulted in a high demand for the augmented reality market. Software development has resulted in the development of head-mounted displays that have six degrees of freedom, resulting in free head movement. Smart glasses segment is projected to show a consistent growth over the forecast time span owing to a diverse range of applications performed in the healthcare industry. Innovations in hardware products, such as contact lenses equipped with AR processors, are projected to advance the growth of the AR market.

The technology has witnessed a high demand owing to the rising applications in the retail and E-commerce sector. Retail shops are integrating augmented reality in their products for better customer experience by enabling them to try on their products using the technologies to save customers’ time. For instance, Topshop partnered with Kinect to create AR equipped dressing rooms, allowing the customers to gauge their looks in new clothes purchased quickly using AR. Shisedio’s ‘makeup mirror’ enables modifying the looks of the women entering the boutique for a makeup, by showing how the cosmetic products will match up.
Augmented Reality Market size is set to exceed USD 50 billion by 2024.

Top key players in Augmented Reality Market include AccuVein Inc., Affectiva, APX Labs, Blippar, DAQRI, Google, Infinity Augmented Reality, Inc., LAFORGE Optical, Magic Leap, Marxent, Microsoft, Niantic, Inc., Nintendo, ODG (Osterhout Design Group), Prologue Immersive, PTC, Qualcomm, Recon Instruments, Samsung Electronics, Sony Electronics, Sphero, Total Immersion, and Wikitude.

Browse key industry insights spread across 242 pages with 353 market data tables & 32 figures & charts from the report, Augmented Reality Market in detail along with the table of contents:

https://www.gminsights.com/industry-analysis/augmented-reality-ar-market

About Global Market Insights

Global Market Insights, Inc., headquartered in Delaware, U.S., is a global market research and consulting service provider; offering syndicated and custom research reports along with growth consulting services. Our business intelligence and industry research reports offer clients with penetrative insights and actionable market data specially designed and presented to aid strategic decision making. These exhaustive reports are designed via a proprietary research methodology and are available for key industries such as chemicals, advanced materials, technology, renewable energy and biotechnology.

Contact Us

Arun Hegde
Corporate Sales, USA
Global Market Insights, Inc.
Phone: 1-302-846-7766
Toll Free: 1-888-689-0688
Email: sales@gminsights.com
Web: www.gminsights.com
Blog: www.industry-source.org

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