Press release
What are the contributing factors in Plant Based Waters Market growth? Key Players are DRINKmaple, Sibberi, Caliwater, PepsiCo, Coca-Cola, Harmless Harvest
Plant Based Waters Market
This acquisition would also establish a strong battleground for the two world’s biggest soda companies – PepsiCo and The Coca-Cola Company. The latter had acquired Zico coconut water brand in 2013 and has a rather strong foothold in the overall plant-based waters market. However, if the deal of PepsiCo acquiring All Market Inc. materializes, the overall plant-based waters market would witness a fiercely competitive landscape in the years ahead.
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Key profiles in this industry:
• DRINKmaple
• Sibberi
• Caliwater LLC
• Happy Tree Group
• PepsiCo Inc.
• Harmless Harvest
• World Waters, LLC
• Steaz
• ARTY Water Company
• The Coca-Cola Company
• All Market Inc.
• DrinkSEVA
• Oviva Maple Water Company
Asia Pacific is gaining a major traction pertaining to the commercialization of the plant-based waters market. The market participants are vigorously exploiting the APAC belt to explore the plethora of untapped opportunities in this region. The region is one of the top repositories of coconut, which still falls in the unbranded and unorganized category.
However, in addition to the regional penetration, the distribution network of the industry players will also be a major parameter defining their profitability margins. Along these lines, the online distribution channels are witnessing a swift growth in this business space, owing to the easy product availability and enhanced marketing approach of these channels. The players are increasing their tie-ups with these online platforms to enable an effective distribution model.
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Speaking of the broader product portfolio, the plant-based waters industry is also gaining a remarkable share from the rising sales of Birch and Maple water. These products are still in the nascent stage but the pace at which they are penetrating the U.S. and U.K. markets is indeed appreciable. North America plant-based waters market is projected to witness significant gains from the increasing sales of maple water and the increasing packaged water consumption.
Cafes & fitness centers have become increasingly popular in today’s era, which will drive the market for the product. The rising obese population in North America will bring profit to the manufacturers of the product due to the increased sales. There is an enormous potential to tap the coconut water market in Middle East and Africa, but the price and sourcing can obstruct the market in the region.
The factor which can hinder the market growth is the short consumption duration after opening of the packed product. Every product has different life span for which it can be consumed. The alternative waters require cold chains to refrigerate them so that their shelf life can be extended. Also, the lack of awareness among the consumers of the latest trends in beverage industry can impede the growth of the market.
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Some of the key companies include DRINKmaple, Sibberi, Caliwater LLC, Happy Tree Group, PepsiCo Inc., Harmless Harvest, World Waters, LLC, Steaz, ARTY Water Company, The Coca-Cola Company, All Market Inc., DrinkSEVA and Oviva Maple Water Company.
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Arun Hegde
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Global Market Insights, Inc.
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Global Market Insights, Inc., headquartered in Delaware, U.S., is a global market research and consulting service provider; offering syndicated and custom research reports along with growth consulting services. Our business intelligence and industry research reports offer clients with penetrative insights and actionable market data specially designed and presented to aid strategic decision making. These exhaustive reports are designed via a proprietary research methodology and are available for key industries such as chemicals, advanced materials, technology, renewable energy and biotechnology.
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