What's the next big thing in the Alcoholic Beverages Market...? Heineken Holding NV, Molson Coors Brewing Co., Pernod Ricard SA, SABMiller Ltd., and Carlsberg group

Alcoholic beverages are distilled drink or liquor produced from fermentation of the sugar obtained from fruits, berries, and grains. These beverages contain more than a minimal amount of ethyl alcohol or ethanol. They are classified into three general classes called beer, wine, and spirit.

Increasing number of adult and young population and high disposable income of the consumers are the major factors driving growth of the market. Innovation in product due to high demand for alcoholic beverages with changing taste and preferences is key factor for growth of this industry.

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Key Players in the Global Alcoholic Beverages Market
Key players operating in the global alcoholic beverages market include Anheuser-Busch InBev SA/NV, Bacardi Limited, Beam Suntory Inc., Constellation Brands Inc., Diageo Plc, Heineken Holding NV, Molson Coors Brewing Co., Pernod Ricard SA, SABMiller Ltd., and Carlsberg group.

Alcoholic Beverages Market Taxonomy
Based on the product type, alcoholic beverages is segmented into:
• Beer
◦ Ale
◦ Lager
◦ Stout
• Distilled Spirits
◦ Rum
◦ Whiskey
◦ Vodka
◦ Gin
◦ Others
•  Wine
◦ Sparkling
◦ Fortified
◦ Champagne
Based on distribution channel, the alcoholic beverages market is segmented into:
• Hyper markets
• Supermarkets
• On shops
• Others

Spirits hold highest share in the global market of alcoholic beverages. More than 45 percent of the total alcohol is consumed is in the form of spirits. Increasing demand for premium and super premium whiskey is expected to fuel growth of alcoholic beverage market.

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According to World Health Organization (WHO), the alcoholic beverages are not only marketed through the conventional broadcast media (such as radio and television), but also by direct marketing technologies such as the internet and podcasts. Furthermore, by featuring alcoholic drinks in the entertainment sector such as films and songs, producers attracts the young population for consumption of alcohol.

Alcoholic beverages market outlook-
• Europe is reported to have highest number of population consuming beer. Alcoholic beverages market in this region is led by France, followed by Germany, Italy, UK, and others. The high consumption rate of alcohol has also been recorded in the economies such as Estonia, Belarus, and Lithuania in this region. According to the World Bank Group, in 2015, Belarus consumed 17.1 liters per person per capita as compared to world average of 6.3 liters per person per capita.

Alcoholic beverages market challenges-
However, changes in climatic condition leads to decrease in the yield of the crop, thereby, increasing raw material prices. Furthermore, strict governmental regulations is one of the major challenge in the growth of the alcohol industry. Availability of substitute products and the legalization of marijuana especially in the U.S. is also expected to hinder growth of this market.

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This release was published on openPR.