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17.4% Growth Rate for TV Analytics Market by 2023 | Top Technologies, Overview, Key Insights and Company Profiles

06-14-2019 11:00 AM CET | IT, New Media & Software

Press release from: RnRMarketResearch.com

RnRMarketResearch always aims at offering their clients an in-depth analysis and the best research material of the various market. This report on the global TV Analytics Market is committed fulfilling the requirements of the clients by giving them thorough insights into the market. An exclusive data offered in this report is collected by research and industry experts team.

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Top Companies profiled in the TV Analytics Market include are IBM Corporation (US), Google (US), The Nielsen Company (UK), Zapr Media Labs (India), Alphonso Inc. (US), TVSQUARED (Scotland), DC Analytics (England), Amobee, Inc. (US), 605 (US), Clarivoy (US), TVbeat (UK), BLIX (Australia), H-Tech (Bulgaria), DC Analytics (Germany), Samba TV (US), AnalyticOwl (US), Edgeware AB (US), Realytics (France), Sorenson Media (US), FourthWall Media (US), Parrot Analytics (US), iSpot.tv (US), Admo.TV (France), Conviva (US), iQ Media (US), and BrightLine (US).

The Global TV Analytics Market to grow from US$ 1.9 Billion in 2018 to US$ 4.2 Billion by 2023, at a Compound Annual Growth Rate (CAGR) of 17.4% during the forecast period. This report spread across 144 Pages, profiling 25 companies and supported with tables and figures is now available in this research.

Satellite TV or DTH companies offer direct broadcasting services that deliver television content through radio waves. The DTH providers use the power of analytics to understand the taste and preference of users, which helps them upsell products and services. Personalized content helps companies to not only increase the Average Revenue Per Users (ARPU), but also in reducing the customer churn.

“Expanding the reach of Over the TOP (OTT) platform provider’s worldwide is accelerating the cloud adoption for TV analytics”
Cloud-based TV analytics solutions are in highest demand, owing to the faster and easier service provided by the OTT service providers. Major online content providers collect their audience data through their smartphone applications. The collected data helps the OTT providers in analyzing their customers’ behavior and improving their Return on Investment (RoI).

“TV analytics market in APAC (Asia Pacific)is projected to grow at the highest CAGR during the forecast period”
The high growth of the market in APAC is attributed to the flexible economic conditions, industrialization and globalization-motivated policies of governments, and the expanding digitalization in the region. The highly competitive environment in the region is again expected to trigger the growth of effective TV analytics market that augments the overall RoI for the media and entertainment organizations. Moreover, the growing audience inclination toward the global contents has led to the growth of major OTT providers, such as Netflix, Amazon Prime Video, and Hot Star, through which audiences can get an easy access to the content of their choice, anywhere, at any time.

Breakdown of primary participants’ profile:
By Company – Tier 1–55%, Tier 2–20%, and Tier 3–25%
By Designation – C-Level–60%, Director Level–25%,and Others–15%
By Region – North America–10%, Europe–20%,APAC–40%, and RoW–30%

Report Highlights:
To profile the key players and comprehensively analyze their recent developments and positioning in the market

To forecast the revenue of the market’s segments with respect to 5 major regions, namely, North America, Europe, Asia Pacific (APAC), Middle East and Africa (MEA), and Latin America

To analyze opportunities in the market for stakeholders and provide the competitive landscape of the market

To provide detailed information related to the major factors, such as drivers, restraints, opportunities, and challenges, influencing the growth of the market

To analyze the competitive developments, such as mergers and acquisitions, new product developments, and R&D activities in the market

Reason to access this report:
The Report would help the market leaders/new entrants in this market with the information on the closest approximations of the revenue numbers for the overall TV analytics market and the sub segments. This report would help stakeholders understand the competitive landscape and gain insights to better position their businesses and plan suitable go-to-market strategies.

Competitive Landscape of TV Analytics Market:
1 Overview
2 Market Ranking
3 Competitive Scenario
3.1 New Product Launches and Enhancements
3.2 Partnerships, Collaborations, and Agreements
3.3 Mergers and Acquisitions

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