Microprinting Market in Asia Pacific is Projected to Grow Substantially Over The Coming Years |Evolis, Hewlett Packard Enterprise, Hitachi, Linx Printing Technologies, Videojet Technologies, Xerox, Zebra Technologies

Asia Pacific microprinting market is predicted to grow substantially over the coming years due to the presence of various banks, government agencies, and corporate organizations in the region. The demand for high security and anti-counterfeit measures in government and financial sector is projected to propel the demand for microprinting solutions in the region. Countries such as India, Japan, and China are expected to witness high growth in the microprinting market due to the increasing developmental activities and rapid economic expansion.

The global microprinting market is poised to garner hefty proceeds in the ensuing years, on account of burgeoning demand for microprinting across a slew of industries to mitigate counterfeit products. Microprinting is a common security procedure adopted by a vast range of industries including government, banking & finance, corporate, packaging, and healthcare. According to a research report, the global microprinting market is projected to witness substantial gains and amass over USD 800 million by 2025.

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The key players covered in this study: -

1. Control Print Ltd.
2. Evolis
3. Hewlett Packard Enterprise
4. Hitachi
5. InkJet, Inc.
6. Linx Printing Technologies
7. Matica Technologies AG
8. Videojet Technologies
9. Xerox
10. Zebra Technologies

Increasing need for secure technology in wide range of government and packaging applications is predicted to drive the single-sided microprinting market growth. The government is using single sided printing in postal stamps, official documents and ID cards. Moreover, the packaging industry is using this technology in packaging labels to prevent product duplicity. Several manufactures are offering single sided microprinting solutions with secure and affordable feature. Team NiSCA, a manufacturer of plastic cards, is offering PR-C101, plastic card printer which supports single-sided microprinting. The PR-C101 printer offers an affordable solution for printing high quality and durable ID cards requiring low maintenance.

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The microprinting market is expected to witness high growth due to the rapid adoption in packaging application. The industry is highly adopting the technique for proper packaging, product information, for easy product identification and avoiding duplicity. The incorporation of the technique in printers s has enabled manufacturers to initiate secure print capabilities, label information and brand protection in the global market. In addition, the shift in consumer demands for products is encouraging vendors to use these technologies to create product differentiation and boost revenues globally.

In the present world, the emergence of a strong legal framework to confine contraband and illicit trade has lent greater global appeal to the product, thereby pushing microprinting market trends. Moreover, based on the constant research and development initiatives led by market behemoths, along with the growing adoption of the product in banking and financial services sector, the microprinting industry is certain to observe sizable development in the years ahead.

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