What Is The Automotive Display Market, 2019 Worth? Continental, Denso, HARMAN International, Magneti Marelli, Visteon Corporation
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Center stack displays hold a major revenue share of the automotive display market and head-up displays is the fastest growing segment. Increasing regulations regarding passenger safety is propelling automakers to integrate advanced features in their cars. Due to the growing need for vehicle safety, head-up displays have become a popular feature in passenger cars. Head-up displays are being integrated with technologies, such as augmented reality, which show situation-specific information including external objects, their distance from car & warning before collisions, making it possible to provide all necessary information directly on car’s windshield and reducing driver’s distraction from the road. BMW, Jaguar, and Mercedes-Benz have already implemented head-up displays and augmented reality in their high-end models. Denso 24 largest head-up display and full windshield head-up display by Sun Innovations are some of the examples of the adoption of larger head-up displays in the automotive display market for providing more information to the driver.
1. Alpine Electronics
5. HARMAN International
6. Hyundai Mobis
7. Magneti Marelli
8. Mitsubhishi Electric
9. MTA S.p.A.
10. Nippon Seiki
11. Panasonic Automotive Systems
12. Pricol Ltd.
13. Robert Bosch GmbH
14. Simco Ltd.
17. YAZAKI Corporation
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The growing inclination of automakers toward larger displays is contributing significantly to the growth of the automotive display market. The size of the screens in vehicles with the trend of integrating several features for showing more information to the driver. The automotive display market has seen some of the largest displays implemented in cars such as Tesla model S, Mercedes-Benz S class, and Bytons largest 48 display. Brands, such as Visteon, have introduced completely digital instrument clusters and digital cockpits with many displays in car’s cabin. Manufacturers are focusing on introducing multiple interactive surfaces in cars and reducing mechanical components. Rear seat entertainment is being increasingly deployed in flagship models of luxury car makers and with the growing popularity of in-vehicle infotainment systems, rear-seat entertainment systems are penetrating the mid- segment cars as well.
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Recent developments in OLED and QLED panels is allowing automakers to design and implement curved, flexible, and transparent displays, propelling automotive display market. LG and Samsung are focusing on such display panels. The transparent thin films embedded with windshields and head-up displays have become more capable with improved visibility under bright light and sharp images. Currently, most of the displays used in cars are TFT LCD displays, but OLED panels are becoming increasingly popular and are expected to be adopted majorly in the automotive display market.
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