Press release
Sassybax Launches on ShopNBC
SASSYBAX LAUNCHES ON SHOPNBCLos Angeles, CA- Sassybax announced today the premiere of its nationally recognized brand on ShopNBC, a premium interactive retailer via TV, internet, and mobile devices.
Sassybax, a complete line of shapewear, was created by Amanda Horan Kennedy in 2004 for women like herself, who need a little help keeping their figure looking younger and fit. “Sassybax was created for real bodies” says Amanda.
Today, the Sassybax collections include shapewear products such as the Very Bare Bra, Shaper Tank, and Slimming Slip. Sassybax collections also include the popular Celebrate Life Pocket Bra, made specially to hold prosthetics; as well as the Cigarette Pant, which can be worn as a shaping legging or a pant. In recent months, Sassybax has also launched its lingerie inspired shapewear collection, known as Pretty. Sassybax takes great pride in its position as a leader in high-quality, distinctive and modern shapewear solutions. All products are made to fit with exceptional comfort, and are manufactured in North America, using the best materials available.
Sassybax will offer shapewear products from their classic collection on ShopNBC. The premiere will debut on ShopNBC Wednesday, May 25th at 2 AM EST and 12 PM EST.
For more information on Sassybax, please visit http://www.shopnbc.com/
About ShopNBC
ShopNBC, a premium interactive retailer bringing high-quality merchandise to customers via TV, Internet, mobile and social is owned and operated by ValueVision Media (NASDAQ: VVTV). At the end of fiscal year 2010, the ShopNBC television network reached over 78 million homes via cable and satellite, and is streamed live at www.ShopNBC.com. Over 1.1 million active customers have utilized ShopNBC in the categories of Home & Electronics, Health & Beauty, Fashion & Accessories, and Jewelry & Watches, yielding revenues in excess of $560 million (over $230 million or 41.2% of which are Internet-based). Via the Company's "ShopNBC Anywhere" initiative, customers can interact and shop via TV, phone, mobile devices and online at www.ShopNBC.com and via Facebook, Twitter and YouTube.
About Sassybax
Sassybax is a leading maker of quality shapewear for the upper tier market, dedicated to helping women look and feel more confident in their clothes. Amanda Horan Kennedy introduced the concept of upper body shapewear in 2004, with the first bra to eradicate bra bulge.
Located in Southern California, and manufactured exclusively in North America, Sassybax stands behind their promise to create solutions for everyday wardrobe problems. Sassybax products are sold in luxury retailers and specialty boutiques and e-tailers in the US, Canada and a number of international distributors.
Sassybax
8928 Ellis Avenue
Los Angeles, CA 90034
Press Contact:
Michal Julia Rabinowitz
michal@sassybax.com
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