Why the digital rights management market is set to explode|by key players Sony Corporation, Verisign, Inc., Microsoft Corporation, Locklizard Limited, OpenText Corp., Vitrium Systems, Inc., Hewlett-Packard
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North America dominates the digital rights management market due to the presence of major key players in this region. Apple, Microsoft, and Adobe Systems are expected to have a major market share in the region. The key players of the market opt for investments in R&D activities to strengthen their presence in the region. Microsoft has invested USD 500 million in the market to stop the music piracy across the region. Other prominent key players, such as Adobe and Amazon, have also engineered custom technologies to gain the market share in this region.
Europe is anticipated to witness a substantial growth rate due to several projects that are undertaken by the key players to propel their digital rights management market share in the region. The rise in the presence of startup companies offering innovative solutions is anticipated to drive the growth of the market. In June 2018, Safeguard Secure PDF Web Viewer installed version 1.1.1 into Locklizard data to increase the viewing speed and support the complex Portable Document File (PDF) documents.
Asia Pacific is projected to witness the fastest growth rate due to the increase in the number of investments done by the leading vendors in this region. Several projects undertaken by the government to counter the theft of original data are anticipated to drive the digital rights management market during the forecast period. For instance, in May 2018, iQIYI launched a self-developed platform to boost the demand for the content protection management across their solutions. The company received the approval from China’s most prestigious organization named ChinaDRM Lab to monitor pirating activities in real-time.
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The digital rights management market is used to restrict the illegal distribution of the content over the internet and protect the digital content such as media files and software from intruders. The technology is being widely used by the publishers, media & entertainment companies, and manufacturers to avoid copyright infringement activities to maintain the integrity of the data. Moreover, the adoption of such technologies enables the publisher to limit the piracy activities by embedding the code into the original content. The technology encompasses four key fragments named content provider, server provider, license provider, and user.
However, the lack of awareness toward the benefits of digital rights management market is projected to hinder the growth over the forecast timeline. Most of the technology companies are still unaware about the availability of the digital technologies in the market, helping them to strengthen their market growth. In addition, the absence of common standards for the protection of digital rights leads to a high complexity in organizations, such as the British Library, which allows their customers to copy the content with the copyright permits.
digital rights management market allow the publishers to protect the premium content from hackers to make any modifications in the file. For instance, Apple integrated the technology into their iTunes Music Store by limiting the number of devices on which the media can be played on.
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The digital rights management market is fragmented due to the presence of a significant number of players in the market. Some of the key players operating in this market are Apple, Inc., Adobe Systems, EMC Corporation, Oracle Corporation, RealNetworks, Inc., Sony Corporation, Verisign, Inc., Microsoft Corporation, Locklizard Limited, OpenText Corp., Vitrium Systems, Inc., Hewlett-Packard, and IBM Corporation. The key players of the market opt for product development and investments in SMEs to obtain an inorganic growth in this market. For instance, Apple’s platform has installed FairPlay technology across its iOS devices to encrypt the MP4 multimedia file into Advanced Audio Coding (AAC) file to protect the content distributed through iTunes music store. FairPlay technology was originally developed by Veridisc designed to encrypt the content by using HTTP live streaming to avoid any intrusion in the data.
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