Loyalty Management Market 2019 In-depth Analysis On Key Players: Alliance Data Systems Corporation, Oracle Corporation, IBM Corporation, Aimia Inc, SAP SE, Maritz Holdings Inc., Fidelity Information Services, Bond Brand Loyalty

“Loyalty Management Market” reports also offer important insights which help the industry experts, product managers, CEOs, and business executives to draft their policies on various parameters including expansion, acquisition, and new product launch as well as analyzing and understanding the market trends and demands analysis.

In 2018, the global Loyalty Management market size was 1990 million US$ and it is expected to reach 6960 million US$ by the end of 2025, with a CAGR of 16.9% during 2019-2025.

Nowadays, there are three mainly types of Loyalty Management, including Customer Loyalty, Employee Retention and Channel Loyalty. And Customer Loyalty is the main type for Loyalty Management, and the Customer Loyalty reached a sales value of approximately 1330.99 M USD in 2017, with 66.76% of global sales volume.

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The key players covered in this study
Alliance Data Systems Corporation
Oracle Corporation
IBM Corporation
Aimia Inc
SAP SE
Maritz Holdings Inc.
Fidelity Information Services
Bond Brand Loyalty
Brierley+Partners
ICF International
Kobie Marketing
Tibco Software
Comarch

Loyalty management deals with designing of rewards to consumers for past purchase as well as provides them incentives with an objective to make future purchase. Rewards program aims at providing strong value to the customers followed by improved customer penetration, cross selling and retention. A loyalty management system consists of operational parameters which include funding options, program design and transaction types among others. In addition, it also includes various value parameters such as redemption thresholds, redemption options and earn rates. Many organizations are focusing on spending on loyalty programs owing to their offerings. The offerings include expansion of coverage to daily consumer spending, innovative rewards leading to an increase in scope for consumer response and retention followed by collaboration opportunities for enhanced services .Loyalty management software tools basically aims at building successful loyalty program for business and individual customers. Key enterprises are focusing on implementing these tools with an objective to maintain high customer satisfaction, by providing specialized loyalty programs which includes special auctions, lotteries, coupons or benefits through one platform.

Market segment by Type, the product can be split into
Customer Loyalty
Employee Retention
Channel Loyalty

Market segment by Application, split into
BFSI
Travel & Hospitality
Consumer Goods & Retail
Other

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Table of Contents:
1 Report Overview
2 Global Growth Trends
3 Market Share by Key Players
4 Breakdown Data by Type and Application
…………
12 International Players Profiles

12.1 Alliance Data Systems Corporation
12.1.1 Alliance Data Systems Corporation Company Details
12.1.2 Company Description and Business Overview
12.1.3 Loyalty Management Introduction
12.1.4 Alliance Data Systems Corporation Revenue in Loyalty Management Business (2014-2019)
12.1.5 Alliance Data Systems Corporation Recent Development

12.2 Oracle Corporation
12.2.1 Oracle Corporation Company Details
12.2.2 Company Description and Business Overview
12.2.3 Loyalty Management Introduction
12.2.4 Oracle Corporation Revenue in Loyalty Management Business (2014-2019)
12.2.5 Oracle Corporation Recent Development

12.3 IBM Corporation
12.3.1 IBM Corporation Company Details
12.3.2 Company Description and Business Overview
12.3.3 Loyalty Management Introduction
12.3.4 IBM Corporation Revenue in Loyalty Management Business (2014-2019)
12.3.5 IBM Corporation Recent Development
12.4 Aimia Inc
TOC Continued…!

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