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Redknee Launches Real Time Converged Billing with i-wireless LLC - Sprint Wholesale Partner Selects Redknee Platform to drive subscriber growth

05-20-2011 07:54 AM CET | Media & Telecommunications

Press release from: Redknee

TORONTO – May 19, 2011 – Redknee (TSX:RKN), a leading provider of business-critical billing and charging software solutions for communications service providers, today announced that it has implemented its state-of-the-art converged billing platform with i-wireless LLC, a Sprint wholesale partner, to drive profitability and grow market share in the competitive US wireless market. This launch further reiterates Redknee’s successful strategy to support growing operators in Tier 1 markets.

Redknee’s converged billing solution enables wireless wholesale partners such as i-wireless to provide real-time billing of voice, data, and SMS services, as well as provisioning and wireless logistical support. With Redknee, i-wireless will have increased visibility of its subscribers’ usage, allowing them to launch new data services and deliver better targeted marketing efforts, as well as the ability to stimulate and reward usage in real-time. Additionally, Redknee will assist i-wireless to develop market-specific services and pricing strategies in order to attract different market segments to use revenue-generating services. These are critical enhancements for the wholesale provider as it seeks to increase ARPU, enhance customer loyalty and increase profitability.

“We selected Redknee for its unparalleled reputation to enable operators to enhance the subscriber experience,” stated John Willis, chief operating officer at i-wireless. “We are confident that the decision to invest in our own billing and customer care capabilities will be paramount to our success as we focus on delivering innovative services to our customers.”

“We are very pleased to be supporting i-wireless during this transformational change of its business. This is a strategic transaction that we believe will enable us to build significant market share in both Tier 1 and 2 operators over the coming years,” stated Lucas Skoczkowski, Redknee’s CEO. “The flexibility and agility of our solutions enable wireless wholesale providers to take control of their business and to achieve their growth strategy. At Redknee, we are continuing our investment in real-time monetisation solutions that serve the growth strategies of wireless, multi-service and cloud operators around the world.”

Redknee’s end-to-end converged billing solution is a complete billing and customer care solution that delivers centralised business intelligence and a full suite of billing capabilities to operators around the globe. With unified rating, charging and deep subscriber analytics, service providers are empowered to differentiate their brand, better manage partner relationships, quickly roll out new services and deliver targeted, real-time promotions to their subscribers. Available as an end-to-end cloud-based solution, Redknee supports all payment types from a single platform, enabling wholesale partners to support multiple business models, including prepaid, postpaid and hybrid accounts with ease. Redknee’s multi-tenancy capability further aids additional business models by quickly and effectively onboarding multiple service providers onto a single platform. From activation and provisioning, to order and inventory management, real-time rating, billing, invoicing, partner management, airtime reseller services, and full customer care capabilities, Redknee expertly addresses the needs of network operators and wireless wholesale providers across the globe.

About Redknee

Redknee is a leading global provider of innovative communication software products, solutions and services. Redknee's award-winning solutions enable operators to monetize the value of each subscriber transaction while personalizing the subscriber experience to meet mainstream, niche and individual market segment requirements. Redknee's revenue generating solutions provide advanced converged billing, rating, charging and policy for voice, messaging and new generation data services to over 90 network operators in over 50 countries. Established in 1999, Redknee Solutions Inc. (TSX: RKN) is the parent of the wholly-owned operating subsidiary Redknee Inc. and its various subsidiaries. References to Redknee refer to the combined operations of those entities. For more information, visit www.redknee.com.

About i-wireless LLC

i-wireless LLC is a national wireless service provider exclusively sold in over 2,200 retail locations within the Kroger family of stores across 31 states. As one of the nation’s largest grocery retail chains, Kroger operates stores under two dozen local banner names including: Kroger, Ralphs, Fred Meyer, Food4Less, Fry’s, King Soopers, Smith’s, Dillons, QFC, Baker’s, Gerbes, and City Market. In addition to enjoying great in-store savings, i-wireless customers that shop at the Kroger family of stores earn FREE MINUTES rewards on their i-wireless phone when they use their Shopper's card on qualifying purchases. For more information about i-wireless, visit www.iwirelesshome.com

i-wireless provides reliable and affordable wireless service using the Nationwide Sprint Network reaching more than 275 million users.

PR Contact:
Jenny Taylor
Sonus PR
61 Frith Street
London
W1D 3JL
+44 20 7851 4850
jenny.taylor@sonuspr.com

Redknee Solutions:
Ashleigh Young, Corporate Communications
+1 905 625 2733
ashleigh.young@redknee.com

David Charron, Chief Financial Officer
+1 905 625 2943

Investor Relations:
investor_relations@redknee.com

i-wireless LLC:
Jenifer Kues
Marketing/Communications Director
+1 513 382 5726
jeni.kues@iwirelesshome.com

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