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Project Management for the Pharmaceutical Industry

05-20-2011 07:40 AM CET | Media & Telecommunications

Press release from: Gower Publishing Ltd

'A comprehensive set of tools and techniques...The techniques and advice can be applied to many projects in the pharmaceutical industry, including drug development. This is particularly useful for managers who are looking to gain a new perspective for maximising project success...The importance of taking account of behavioural aspects for the successful running of pharmaceutical projects, often overlooked, is included...Above all, the case studies illustrate excellent techniques and principles to help the reader understand, and learn to use, modern tools and techniques for maximising management success. ' – Dr Carol Casman, Group Head, Transnational, Clinical Pharmacology and Discovery Medicine, GSK

The pharmaceutical industry has encountered major shifts in recent years, both within the industry, and in its external environment. The cost of healthcare rising due to an ageing population, the intensification of regulatory requirements and mergers within the industry have led to an increased need for restructuring, cost reduction and culture change projects.

Project management is the key to addressing these needs, and also to effective drug development. Given the costs of development and the critical issue of 'time to market', project management techniques - appropriately used - are a key factor in bringing a drug to market. In this book, Laura Brown and Tony Grundy's pharmaceutical expertise and experience offers the reader a guide to the most relevant project management tools and techniques and how to rigorously apply them in the pharmaceutical industry. The authors cover the technical, strategic and human aspects of project management, including contingency planning, simulation techniques and different project options.

Complete with decision-tree diagrams, checklists, exercises and a full glossary, Project Management for the Pharmaceutical Industry provides clinical research, drug development and quality assurance managers or directors with a one-stop reference for successfully managing pharmaceutical projects.

The text has been revised for this edition and now includes some additional material on risk management.

Contents: Preface; Managing pharmaceutical projects strategically; Linking pharmaceutical projects with business strategy; Defining pharmaceutical projects; Developing pharmaceutical project strategy and plans; Evaluating pharmaceutical projects; Pharmaceutical project mobilisation, control and learning; Influencing people and behaviour; Project management checklists and cost-management project case study; Conclusion; Glossary of key project management definitions; Bibliography; Index.

Business and management publishing.

Gower Publishing Limited
Wey Court East
Union Road
Farnham
Surrey
GU97PT

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