Press release
Global Eye Tracking Market is Growing at CAGR of 25.5% With Tobii AB, SR Research, Seeing Machines, Ergoneers GmbH, Pupil Labs GmbH, Lumen Research, BIOPAC Systems, EyeTech Digital Systems, FOVE
Global Eye Tracking Market
Global Eye Tracking Market By Type (Eye Attached Tracking, Optical Tracking, Electrooculography) Offering (Hardware, Software, Research and Consulting Services), Application (Assistive Communication, Human Behavior and Market Research, Assistive communication, Academic research, Consumer behavior research, Usability testing), Location Type (Remote, Mobile), Vertical (IT & Telecommunication, Media & Entertainment, Healthcare, Automotive, Education, and Others) and Geography (North America, South America, Europe, Asia-Pacific, Middle East and Africa) - Forecast to 2026
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Market Definition: Global Eye Tracking Market
Eye tracking is the process of measuring either the point of gaze (where one is looking) or the motion of an eye relative to the head. A device that is used to measure eye movement and eye position is known as eye tracker. The activities include the reaction of the pupil to different stimuli like where to look, what to ignore, when to blink.
According to World Health Organization, there were an estimated 1.7 billion people who live with some kind of vision impairment, almost more than half of these cases could have been avoided with the availability of proper medical equipment and devices for healthcare procedures. This significant number is expected to act as a driver to the market growth.
Market Drivers
• Increasing demand for assistive communication devices is going to act as a driving agent for the market.
• Wide application areas offered by eye-tracking technology is going to act as a driving agent for the market.
• Increasing demand for personalized advertisement and consumer research is going to act as a driving agent for the market.
• High adoption in automotive, aviation industries is going to act as a driving agent for the market.
Market Restraints
• A few technologies including vision capturing will take time to proliferate.
Segmentation: Global Eye Tracking Market
By Type
• Eye Attached Tracking
• Optical Tracking
• Electrooculography
By Offering
• Hardware
• Software
• Research and Consulting Services
By Application
• Assistive Communication
• Human Behavior
• Market Research
• Assistive communication
• Academic research
• Consumer behavior research
• Usability testing
By Tracking Type
• Remote
• Mobile
By Vertical
• IT & Telecommunication
• Media & Entertainment
• Healthcare
• Automotive
• Education
• Others
By Geography
• North America
• South America
• Europe
• Asia-Pacific
• Middle East & Africa
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Key Developments in the Market:
• On 5th January 2017, EyeTech Digital Systems, Inc has partnered with Quantum Rehab and made an innovative eye controlled wheel chairs to specially abled individuals. This will drive the growth of the eye tracking market positively.
• In June 2017, Apple, Inc. acquired a Germany based company SensoMotoric Instruments, specializes in augmented reality (AR) and eye tracking which will boost the growth of the market.
Competitive Analysis:
Global eye tracking market is highly fragmented and the major players have used various strategies such as new product launches, expansions, agreements, joint ventures, partnerships, acquisitions, and others to increase their footprints in this market. The report includes market shares of eye tracking market for Global, Europe, North America, Asia-Pacific, South America and Middle East & Africa.
Key Market Competitors:
Few of the major competitors currently working in the eye tracking market are
• Tobii AB (Sweden),
• SR Research Ltd. (Canada),
• Seeing Machines (Australia),
• EyeTracking Inc. (US),
• Ergoneers GmbH (Germany),
• Pupil Labs GmbH (Germany),
• PRS IN VIVO (US),
• Lumen Research Ltd. (UK),
• BIOPAC Systems Inc. (US),
• EyeTech Digital Systems, Inc. (US),
• FOVE, Inc. (US),
• GAZE INTELLIGENCE (France),
• gazepoint(Canada),
• iMotions. (US),
• LC TECHNOLOGIES (US),
• Mirametrix inc. (US),
• Noldus Information Technology (Netherlands),
• Smart Eye AB. (Sweden),
• SMI GROUP (Germany),
• SR Research Ltd. (Canada)
• Few among others.
Reasons to Purchase this Report
• Current and future of global eye tracking market outlook in the developed and emerging markets
• The segment that is expected to dominate the market as well as the segment which holds highest CAGR in the forecast period
• Regions/Countries that are expected to witness the fastest growth rates during the forecast period
• The latest developments, market shares, and strategies that are employed by the major market players
Customization of the Report:
• All segmentation provided above in this report is represented at country level
• All products covered in the market, product volume and average selling prices will be included as customizable options which may incur no or minimal additional cost (depends on customization)
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About Us:
Data Bridge set forth itself as an unconventional and neoteric Market research and consulting firm with unparalleled level of resilience and integrated approaches. We are determined to unearth the best market opportunities and foster efficient information for your business to thrive in the market. Data Bridge endeavors to provide appropriate solutions to the complex business challenges and initiates an effortless decision-making process.
Data bridge is an aftermath of sheer wisdom and experience which was formulated and framed in the year 2015 in Pune. We ponder into the heterogeneous markets in accord with our clients needs and scoop out the best possible solutions and detailed information about the market trends. Data Bridge delve into the markets across Asia, North America, South America, Africa to name few.
Data Bridge adepts in creating satisfied clients who reckon upon our services and rely on our hard work with certitude. We are content with our glorious 99.9 % client satisfying rate.
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