Rice Protein Market 2024 Enormous Growth with Recent Trends & Demand by Top Key Players Golden Grain, RiceBran Technologies, Nutribiotech, Z-Company, BENEO, AIDP, Inc, Axium Foods, Inc.
Strong application outlook in cosmetic, food and pharmaceutical industries should stimulate rice protein market. Growing consumer awareness pertaining to consumption of nutritious food ingredients along with increased spending power of consumers should positively influence industrial growth.
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Rice protein market is extensively characterized by novel product launches and lucrative mergers & acquisitions by major corporations. For instance, in August 2017, Bounce, a leading healthy snack making firm based in Australia, has introduced a new kind of vegetarian & plant-based protein product. As per reports, lactose & gluten free brown rice proteins and peas along with easily digestible amino acids are the key product ingredients that are apparently expected to enhance the nutritional value of these protein balls. Bounce is renowned to have always provided its consumers with a delicious and nutritious diet through the introduction of new food flavors. Even a considerable amount of time back, the company had launched food products such as almond kale and cashew peanut, which contained over 8.5 gm of plant proteins as well as minerals and vitamins as some of its most vital functional ingredients, thereby creating a lucrative growth path for rice protein market.
Companies Profiled based on Business Overview, Strategic Outlook & SWOT Analysis:
1. AIDP, Inc
2. Axium Foods, Inc.
3. Golden Grain
4. RiceBran Technologies
5. Nutrition Resource
6. The Green Labs
9. Pure Food & Beverage Company Ltd
Favorable regulations by FDA across wide range of applications coupled with product acceptance among consumers should propel industry growth. Food manufacturers are complying with standards to produce anti-allergic and gluten free products, as consumers are strongly emphasizing on healthier lifestyle.
Growth drivers of Market:
1. Growing vegan population in Europe
2. Increasing nutritional products consumption in Asia Pacific
3. Benefits of rice protein over whey protein
4. Strong amino acid profile for rice protein
Another instance of an effective product launch in rice protein industry is of Fry Family Food introducing a new, healthy-range burger. Fry Family Food, a plant protein food manufacturing brand based in the UK, had launched a new burger comprising brown rice & soy proteins as well as gluten-free quinoa. These new products, which are rich sources of vitamin B12, are expected to create lucrative business avenues for rice protein industry players. The launching of this innovative product marks an important addition to the product portfolio of the firm.
Rice protein is vegetarian food ingredient, derived from both white and brown rice. It is a type of plant protein that is an alternative to soy and whey-based additives. It is high in cysteine, sulfur-containing amino acids and methionine, making them ideal for pharmaceutical industries. Rise in demand of sports & energy nutrition supplements may fuel industry growth demand.
Brown and white rice are the prominent raw materials which are converted to high protein flour through alpha-amylase enzyme. This manufacturing process increases the protein content by decreasing the starch content of the broken milled rice. Complex production process leads to increase in manufacturing cost, which may hamper market price trend and pose threat to industry profitability.
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Speaking in the terms of regional landscape, rice protein industry is slated to establish its presence across key geographies – Europe, North America, Latin America, and Asia Pacific. As per analyst predictions, Europe rice protein industry is set to expand at a rate of 7% over the coming seven years. The industry growth curve across the region is likely to incline toward the positive axis subject to the escalating consumer preference toward allergen & gluten free food items. Germany inorganic rice protein industry, which is set to record a CAGR of 4% over the coming years, will also spur the regional growth.
Regulations favoring the use of organic products along with extensive organic rice farming activities will impel the development of rice protein industry in Brazil, which is predicted to register a CAGR of more than 9% over the years ahead. The growing consumer trend toward the intake of a nutritional diet along with implementation of healthy food practices will enrich the growth of rice protein industry across China.
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