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Hair Relaxer Market In 2019 With Competitors Like Unilever, Henkel, L'Oréal, Matrix, Procter & Gamble, Revlon Inc. , Optimum Healthcare IT, PUREOLOGY LIMITED, REDKEN LTD
Hair Relaxer Market
Competitive analysis conducted in this hair relaxer report puts light on the moves of the key players in the industry such as new product launches, expansions, agreements, joint ventures, partnerships, and recent acquisitions. The hair relaxer report puts forth an array of market insights which help with the more precise understanding of the market landscape, issues that may impose on the industry in the future, and how to position specific brands in the best way. The report offers hair relaxer market potential for each geographical region based on the growth rate, macroeconomic parameters, consumer preferences and buying patterns, market demand and supply scenarios.
Hair relaxer market is growing at a stable CAGR in the forecast period of 2019-2026. Increasing demand of for the new hairstyle is the major factor for the growth of this market.
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Relaxer is a lotion or cream that is used by the people with curly hair so that they can chemically straighten their natural curl hairs. It can be performed either by the professional barber or at the home. Few of the major competitors currently working in the hair relaxer market are
• Unilever,
• Procter & Gamble,
• L’Oréal S.A.,
• Jotoco Corp.,
• Henkel AG & Co KGaA.,
• Matrix,
• Pureology Ltd.,
• CURLS(R), LLC.,
• African Pride Hair,
• Redken,
• Optimum Care,
• Revlon, Inc.
Key Developments in the Market:
• In April 2018, Mizani announced the launch of their new product The 25 Miracle Nourishing Oil which is a blend of sunflower seed, coconut and jojoba oils for textured curly air. The main use is to provide hydration to natural textures.
• In March 2017, Loreal Paris announced expansion of their hair care category with the launch of Botanicals Fresh Care Range which will be available in four versions coriander, safflower, geranium and camelina. This product will be silicone, paraben and dye free.
Market Drivers:
• Increase demand of natural straight hair is driving the market
• Increasing urbanization and changing lifestyle of the people is driving the market
Market Restraint:
• Excessive use of the product can make hair brittle and can break off
Competitive Analysis:
Global hair relaxer market is highly fragmented and the major players have used various strategies such as new product launches, expansions, agreements, joint ventures, partnerships, acquisitions, and others to increase their footprints in this market. The report includes market shares of hair relaxer market for global, Europe, North America, Asia Pacific, South America and Middle East & Africa.
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Segmentation: Global Hair Relaxer Market
• By Type
o Thio Relaxer
o Alkaline and Iye Relaxer
o No Iye Relaxer
o Down Perm
• By Distribution Channel
o Direct Sales
o E-Commerce
o Retail Stores
o Hypermarkets
o Supermarkets
o Specialty Stores
o Wholesale Stores
o Others
• By Geography
o North America
• US.
• Canada
• Mexico
o South America
• Brazil
• Argentina
• Rest of South America
o Europe
• Germany
• France
• United Kingdom
• Italy
• Spain
• Russia
• Turkey
• Belgium
• Netherlands
• Switzerland
• Rest of Europe
o Asia-Pacific
• Japan
• China
• South Korea
• India
• Australia
• Singapore
• Thailand
• Malaysia
• Indonesia
• Philippines
• Rest of Asia-Pacific
o Middle East & Africa
• South Africa
• Egypt
• Saudi Arabia
• United Arab Emirates
• Israel
• Rest of Middle East & Africa
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