Content Marketing Software Market Forecast 2019 to 2026 | Oracle, Adobe, Salesforce.com, HubSpot, Alma Media, Curata, NewsCred, Contently, Percolate Industries, SPRINKLR, ScribbleLive, PathFactory, Uberflip

The Content Marketing Software Market report encompasses company profiling of key players in the market, carefully analyzing their core competencies, and drawing a competitive landscape for the market. The report performs the study of market drivers and market restraints thoroughly along with the analysis of the market structure. It is a wide-ranging market research report that comprises of various parameters of the market namely market definition, currency and pricing, market segmentation, market overview, premium insights, key insights and company profile of the key market players. Global Content Marketing Software Market report performs comprehensive study about Information and Communication Technology industry and tells about the market status in the forecast period.

The Content Marketing Software Market Report offers a great understanding of the current market situation with the historic and projected upcoming market size based on technological growth, value and volume, projecting cost-effective and leading fundamentals in the market. This report studies the potential and prospects of the market in the present and the future from various points of views. The report proves to be an indispensable when it comes to market definition, classifications, applications and engagements. The Content Marketing Software Market is supposed to show a considerable growth during the forecast period of 2019-2026.

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Few of the major competitors currently working in content marketing software market are

• Oracle,

• Adobe,

• Salesforce.com, inc,

• HubSpot, Inc.,

• Alma Media,

• Curata, Inc.,

• NewsCred,

• Contently,

• Percolate Industries, Inc.,

• SPRINKLR INC.,

• ScribbleLive,

• PathFactory,

• Uberflip,

• SnapApp, Inc.,

• OneSpot,

• Skyword Inc.,

• Alluresoft, LLC,

• Scoop.it Inc.,

• BrandMaker GmbH,

• MINTENT,

• Wedia,

• Kapost,

• Vendasta,

• Social Annex, Inc.

Key Insights in the report:

• Complete and distinct analysis of the market drivers and restraints

• Key market players involved in this industry

• Detailed analysis of the market segmentation

• Competitive analysis of the key players involved

Market Analysis: Global Content Marketing Software Market

Global Content Marketing Software Market is driven by increasing demand for quality content for better customer experience, which is projecting a rise in estimated value from USD 4.34 billion in 2018 to an estimated value of USD 17.01 billion by 2026, registering a CAGR of 18.62% in the forecast period of 2019-2026.

Market Definition: Global Content Marketing Software Market

Content marketing software can be defined as software which helps in managing the content process. It is used to measure the content effectiveness & also in distributing, managing, creating & storing the content. Some of the core functionalities of content marketing software are workflows and resource assignment, collaboration and content creation, asset storage, reporting and analytics and others.

Market Drivers:

• Growing importance of customer engagement & adoption of personalized marketing through content marketing software.

• Increase in the applicability of Omni channel Message for better or enhanced customer experience.

Market Restraints:

• Lack of skilled marketing personnel who can perform analytics & interpretation on the data from multiple sources.

• There is always a concern for the security of data as chances of data theft are always there

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Segmentation: Global Content Marketing Software Market

By Component

• Software

 Lead Generation
 Brand Awareness
 Customer Acquisition
 Others

• Services

 Professional Services
 Integration
 Consulting
 Training and Support

• Managed Services

By Organization Size

• Small and Medium-Sized Enterprises
• Large Enterprises

By Content Type

• Social Media
• Blogs
• Videos
• Infographics
• Others

By Industry Vertical

• Banking, Financial Services, and Insurance
• Telecom and IT
• Consumer Goods and Retail
• Education
• Media and Entertainment
• Healthcare and Life Sciences
• Travel and Hospitality
• Government
• Transportation and Logistics
• Manufacturing
• Others

By Geography

• North America

• South America

• Europe

• Asia-Pacific

• Middle East and Africa

Table of Contents

1. Introduction

2. Market Segmentation

3. Market Overview

4. Executive Summary

5. Premium Insights

6. Global, By Component

7. Product Type

8. Delivery

9. Industry Type

10. Geography

10.1. Overview

10.2. North America

10.3. Europe

10.4. Asia-Pacific

10.5. South America

10.6. Middle East & Africa

11. Company Landscape

12. Company Profiles

13. Related Reports

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Key Developments in the Market

In November 2018, Contently launched its Customer Advisory Board which will recognize best strategic partner of contently on the basis of excellent content program demonstration. This will provide a platform to share best practices & connect with esteemed peers.

In January 2018, Alma Media will deploy Salesforce Data Management Platform which will enhance the development of customer experience who are more concerned about the data through external & internal data support.

Competitive Analysis:

Global content marketing software market is highly fragmented and the major players have used various strategies such as new product launches, expansions, agreements, joint ventures, partnerships, acquisitions, and others to increase their footprints in this market. The report includes market shares of content marketing software market for global, Europe, North America, Asia Pacific and South America.

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This release was published on openPR.