05-15-2019 01:38 PM CET - Fashion, Lifestyle, Trends
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Laundry Detergent Market Business Growth and Demand by 2023 | Fena Pvt. Ltd., Godrej Consumer Products Ltd. , Hindustan Unilever Ltd.

Press release from: Worldwide Market Reports
Laundry Detergent
Laundry Detergent
Market insights:
The India laundry detergent market is anticipated to expand at a compound annual growth rate (CAGR) of ~5% during the 2018-2023 period, owing to rising consumer demand. Based on type, hand wash detergents constitute ~82% of the market share, while machine wash detergents hold the remaining of it. The demand for hand wash detergents is high, since only ~33% of the population use washing machines and require machine-wash detergents, and the rest of the population use hand-wash detergents for washing clothes.

Market segment insights:
Among the major laundry detergent companies like Hindustan Unilever Ltd. (HUL), Rohit Surfactants Pvt. Ltd. (RSPL), and Proctor and Gamble Home Products Ltd. (P&G) dominate the market, owing to high customer satisfaction both at national and regional levels. Apart from these players, Nirma, Jyothy Laboratories, Fena, and Reckitt Benckiser also operate in the market.
Among the major laundry detergent brands, Ghari had the largest market share during the period of 2014-2017, followed by Surf, and Wheel. Owing to its affordable price, Ghari detergent is the most preferred among the masses, and secures a high market share. On the other hand, brands like Surf and Wheel suffice demands of the middle-market and premium consumers.

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Market drivers:
The growth in market demand for washing machines has recently expanded at an impressive rate in India. The growing penetration of washing machines is directly increasing the demand for machine-wash laundry detergents. Moreover, the purchasing power of Indians has increased, which is encouraging many players in the detergent market to expand their network and upturn product penetration, especially in the rural market.

Market challenges:
Based on product pricing, laundry detergent manufacturers in India often face stiff competition. In addition, there is not much scope of product differentiation in the sector. Thereby, product differentiation, and high competition act as deterrents to the growth for the market players.

Companies covered:
1. Fena Pvt. Ltd.
2. Godrej Consumer Products Ltd.
3. Hindustan Unilever Ltd.
4. Jyothy Laboratories Ltd.
5. Nirma Ltd.
6. Patanjali Ayurved
7. Procter & Gamble Home Products Ltd.
8. Reckitt Benckiser (India) Ltd.
9. Rohit Surfactants Pvt. Ltd.

Else, Place an Enquiry of “Laundry Detergent Market in India (2018-2023)” Research Report@ www.worldwidemarketreports.com/quiry/262597

About Us:
Worldwide Market Reports is your one-stop repository of detailed and in-depth market research reports compiled by an extensive list of publishers from across the globe. We offer reports across virtually all domains and an exhaustive list of sub-domains under the sun. The in-depth market analysis by some of the most vastly experienced analysts provide our diverse range of clients from across all industries with vital decision making insights to plan and align their market strategies in line with current market trends. Worldwide Market Research’s well-researched inputs that encompass domains ranging from IT to healthcare enable our prized clients to capitalize upon key growth opportunities and shield against credible threats prevalent in the market in the current scenario and those expected in the near future.

Mr. Shah
Worldwide Market Reports
Tel: +1 415 871 0703
Email: sales@worldwidemarketreports.com

This release was published on openPR.
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