REVISED - PerpetualGreen Moves to Halt an Anonymous Internet Smear Campaign by Brent Ivie, Founder & CEO, PerpetualGreen

Recent anonymous defamatory comments posted concerning PerpetualGreen on “scam” sites have damaged the reputation of PerpetualGreen and our Authorized Green Enterprise dealer network. Increasingly, our personal and business reputations are at the mercy of search engines, blogs and social networks. Google is no longer just a search engine; it’s a reputation engine that is beyond control. Credibility could be destroyed in an instant when someone Googles your name and finds the ranting of a disgruntled former employee or vendor.

I sincerely apologize to anyone that has been offended or upset by actions taken by myself or PerpetualGreen. I have a deep passion to create a cleaner environment and helping individuals and businesses save energy and money. I’ve been tireless and focused in my efforts which sometimes ruffle feathers. I’m willing to take appropriate risks, make mistakes and even fail. Our company tag line is “It’s the right thing to do” and we strive to be the best we can be.

We hold as our core tenants: Serve the Greater Good, Passion, Integrity, Giving Back, Innovation, Education, Teamwork, Sustainability, and Community. These core beliefs are part of PerpetualGreen’s DNA. As such, it is our hope that we can unite people to conserve energy, reduce energy consumption and perpetually clean up the environment, so we can leave the planet a better place for our children, our children’s children, and their children. We are looking forward to a brighter clean energy future and giving back for the greater good and we invite you to join us.

Reputations are terrifically important in the green business world and in our personal world as well. Unfortunately, the anonymity offered by the cyber world inspires many to play out the darker sides of their nature, taking facts out of context and posting them in ways that are misleading. By linking clear lies to a little sliver of truth, people often create whatever “facts” are needed to fabricate a smear. They don’t have to prove it – they just have to put it out there. But as the late Daniel Patrick Moynihan once stated, “Everyone is entitled to his own opinions, but not his own facts”.1

I have decided to publicly address the smear campaign against PerpetualGreen. A single forum thread can deliver a crushing blow to a company or individual. Perceptions can solidify within a day or even an hour. I am confident that those who have the desire and patience to learn the truth will find it in objective documents and evidence, not in the distortions of the truth found on defamatory posts on potentially unscrupulous sites.

Founded in 2008, PerpetualGreen, LLC manufactures custom EnergySave™ Systems, which combined with the EnergyTrack™ Monitor and EnergyTune™ Tools have been proven to reduce electrical costs in homes and businesses. Our renewable and energy efficient technologies make being “green” easy and surprisingly affordable. Our inventions are based on proven electrical technology that we combine with energy management. We are committed to using American-made parts and local suppliers and incorporate sustainable energy- and money-saving technologies into our products and services.

Responding to the Postings -
Post: April 4, 2011, an anonymous and illegal posting of a background check for Brent Ivie appeared on several “scam” sites.

Fact: Brent Ivie owned and operated electrical and electronic contracting businesses in Utah for almost 30 years before a trifecta of economic slowdown due to the events of September 11, 2001, the end of Olympic construction projects, and an estimator’s blunder that resulted in multiple million dollars in construction losses all led to closing down these businesses. Rather than take out bankruptcy, Brent Ivie liquidated millions of dollars in real estate holdings to pay off the majority of the debt incurred, but individual judgments and liens were incurred when a leased automobile was returned to the bank, future yellow page contracts were cancelled, taxes were owed, and credit cards were canceled. The background report incorrectly included information for several individuals with similar names: Brent L. Ivie, G. Brent Ivie, and Brent H. Ivie.

Fact: PerpetualGreen contracted with an independent firm in 2010 to distribute a line of its products. Nate Hales was one of the investors in this firm, which was dissolved later that year as the partners parted ways. Nate Hales has never invested (or lost) money in PerpetualGreen and PerpetualGreen has never stolen money from him. Gary Tanner and Brent Ivie have not stolen money from “a lot of people” as alleged.

Fact: Brent Ivie is a law-abiding citizen, family man, and businessman that has not been accused or convicted of any crimes. No members of his family have invested in PerpetualGreen. People, besides his mother, genuinely like and respect him. Brent Ivie is a church-going individual.

Fact: PerpetualGreen has documented impressive energy savings, averaging 24% for the residential market using utility company meters to record the power savings. The actual records of energy savings are available for review upon request.

Fact: Founded in 2008, Perpetual Holdings, LLC, the holding company for PerpetualGreen, LLC and Green Equity, LLC has raised approximately $350,000 in working capital from five private investors. This capital has been invested in inventory, engineering, patents and trademarks, research and development, and extensive testing and certification of PerpetualGreen’s ground-breaking line of energy-saving products and services. Gary Tanner and Doug Stuart have not been involved nor held a management position since the end of 2009. PerpetualGreen’s products are manufactured in the United States to high quality standards in an ISO 9000 factory, in Utah.

Fact: Voluntary markets for renewable energy in which consumers purchase renewable energy certificates (RECs) have existed for more than a decade. (See the National Renewable Energy Laboratory (NREL) Publication “Voluntary Green Power Market Forecast through 2015” by L. Bird, E. Holt, J. Sumner and C. Kreycik.) PerpetualGreen is a Limited Liability Corporation and is privately held therefore it does not have or sell stock.
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"Everyone is entitled to his own opinion, but not to his own facts." – quoted in Robert Sobel's review of Past Imperfect: History According to the Movies, edited by Mark C. Carnes.

PerpetualGreen, It’s the right thing to do, EnergySave, EnergyTrack and EnergyTune are trademarks of PerpetualGreen, LLC in the United States.

About PerpetualGreen
PerpetualGreen LLC, founded in 2008, custom designs and manufactures EnergySave Systems that improve the efficiency of electrical systems. PerpetualGreen’s innovative products make being “green” easy and surprisingly affordable. With core products being engineered and manufactured in the United States, PerpetualGreen is based in Draper, Utah with offices in San Diego, CA, PerpetualGreen serves businesses, home owners, and governments. For additional information, visit www.perpetualgreen.net

For more information, please contact:
Jacqueline Zielenski
PerpetualGreen
PO Box 234005
Encinitas, CA 92023
(760) 652-9372

This release was published on openPR.