What's Driving The Augmented Reality Market Growth? Key Players Are: Google, Inc., Microsoft Corporation, Sony Interactive Entertainment LLC, HTC Corporation

Augmented Reality is an enhanced version of reality. It blurs the line between what is real and what is computer generated by empowering the senses. Here, live direct or indirect views of physical world are augmented and superimposed by computer graphics over a user's view of the real world. It adds graphics, haptic feedback and sounds to the natural world as we know it.

The report evaluates the figures of the global Augmented Reality market and offers consistent forecasts as to the market’s growth prospects in the forthcoming period. The historical development trail of the global Augmented Reality market up to 2022 is scrutinized in the report, lending accurate support to the analysis and estimations presented in the report.

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This report studies the Augmented Reality market status and outlook of Global and major regions, from angles of players, countries, product types and end industries; this report analyzes the top players in global market, and splits the Augmented Reality market by product type and applications/end industries.

Market Segment by Companies, this report covers: Google, Inc., Microsoft Corporation, Sony Interactive Entertainment LLC, HTC Corporation, and Oculus VR LLC.

Market Dynamics:
The dominance of Smart Phones, tablets and other smart devices are bolstering the demand of the Augmented Reality hardware and software. The advancement in human machine interface which has brought a more interactive and informative interface has boosted the demand and helped the industry move forward at a rapid pace. The applications of Augmented Reality in various sectors such as education, health care, e-commerce, construction, retail, entertainment, media, automotive etc. are the major reason behind the growth of the industry.

Market Segmentation:
The market is segmented on the basis of component, display and application. On the basis of component, the market is divided into Hardware and Software in which the Hardware includes, glasses, head mount displays etc. With big players investing in the Hardware segment this going to grow at a robust pace where as the software market is expected to dominate. Various industries are using the application of Augmented Reality such as e-commerce, construction, retail, entertainment, media, automotive etc.

Regional/Geographic Analysis:
The maximum share of the market is taken by North America, which is followed by Western Europe and APAC Regions. Although, the APAC region is set to witness the highest growth owing to its increase in globalization, urbanization and the tremendous increase in the demand of Augmented Reality in the region.

Report Contents:
• Market segments
• Market Drivers, Restraints and Opportunities
• Market Size & Forecast 2016 to 2022
• Supply & Demand Value Chain
• Market - Current Trends
• Competition & Major Companies
• Technology and R&D Status
• Porters Five Force Analysis
• Strategic and Critical Success Factor Analysis of Key Players

This report is an elaborate aggregation of primary inputs from industry experts and participants across the supply chain. It provides details on market segmentation which is derived from several product mapping exercises, macroeconomic parameters and other qualitative and quantitative insights. The impact of all such factors is delivered across multiple market segments and geographies.

Report Highlights:
• Detailed Historical Overview (Market Origins, Product Launch Timeline, etc.)
• Consumer and Pricing Analysis
• Market dynamics of the industry
• Market Segmentation
• Estimated Market Sizing in terms of volume and value
• Recent trends in Market and impact
• Research Status and Technology Overview
• Extensive Industry Structure Coverage

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