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Transasia-Erba Group’s international hematology range backed by European R&D is now in Kerala

05-07-2019 09:18 AM CET | Health & Medicine

Press release from: PRHUB INTEGRATED MARKETING COMMUNICATION PRIVATE LIMITED

/ PR Agency: PRHUB Integrated Marketing Communication Private Limited
Transasia-Erba Group’s international hematology range backed by European R&D is now in Kerala; eyes 300 crore India revenues from new hematology range in FY 2019-20

Priced 25% below comparable options new range to make diagnostics affordable for masses; will also aid early/accurate diagnosis of cancer & other blood disorders, a growing concern for Kerala

Kochi, May 4, 2019: Transasia-Erba Group, India's No. 1 In-vitro Diagnostic (IVD) Company and among the leading global IVD players focused on emerging markets, today as part of its 40th anniversary celebration announced that its international hematology range, is now available in Kerala. Backed by European R&D, the 3-Part Differential Analyzer (3PDA) to 5-Part Differential Analyzer (5PDA) fully automated hematology analyzers, reagents and controls include a number of features to help institutions, clinicians and lab technologists offer accurate diagnosis. Manufactured by Erba Lachema (100% owned subsidiary of Transasia) in Europe, the H 360, H 560 and ELite 580 hematology analyzers are widely used in the European & global market. Hematology analyzers are extensively used in patient and research settings to count and characterize blood cells for disease detection and monitoring. Basic analyzers return a complete blood count (CBC) with a three-part differential white blood cell (WBC) count. Sophisticated analyzers measure cell morphology and can detect small cell populations to diagnose rare blood conditions. The new hematology range offers additional parameters, besides the routine ones like Platelet Large Cell Ratio (PLCR) and Platelet Large Cell Concentration (PLCC), that aid in enumeration of large or ‘giant’ platelets.

The instruments thus become very relevant for Kerala, which attracts migrant labor from rural parts of East and North East India, where large platelets are prevalently seen in the blood samples, and are commonly associated with certain blood disorders. Moreover, these parameters can be useful in differentiating conditions such as thrombocytosis (high platelet count) and thrombocytopenia (low platelet count), amongst others. Trade links with the Greeks and Romans, especially in the port areas of Kerala, dating back to 17th century, have led to a rise in the number of cases of thalassemia and other platelet disorders. These can be detected by a routine blood count on a hematology analyzer. Moreover, cancer incidence rate is the highest in Kerala. As a part of the diagnosis and chemotherapy cycle, the lymphocyte counts of the patient are checked on a cell counter and Transasia’s new range can thus play a vital role in the accurate diagnosis especially in remote areas, due to its affordability. Also the instruments are useful in the preliminary detection of dengue, which is prevalent in Kerala during the monsoons.

Addressing the media, Mala Vazirani, Executive Director, Transasia Bio-Medicals Ltd., said, “Am glad to be introducing our hematology range, here today. Kochi is the healthcare hub for Kerala with well established corporate hospitals and medical institutes of national repute. Transasia has installations in 90% of them. We have a strong and well-knit team of 44 employees across Kerala including 15 technical engineers, who ensure round-the-clock, service. We are betting on the new hematology range to scale our market leadership further and are targeting Rs. 300 crore in revenues from hematology in FY 2019-20.”

“As per industry reports in 2018, India's medical devices industry is pegged at a $5.2 billion (Rs. 35,097.40 crore), most of which is imported. It is players like Transasia who are at the forefront of changing it and driving Make in India,” added Anil Jotwani, Sr. Advisor, Transasia.

India ranks 145th among 176 countries on the quality and accessibility of healthcare parameter. Limited access to quality medical infrastructure, including skilled manpower and technologies have been the pain points of over 70% of Indians who live in smaller towns and rural areas. Transasia has been focusing on indigenous development & technology adoption which facilitates affordable diagnostics through domestic manufacturing.
Talking about the newly launched range, Dr. Dimitris Giantzoudis, Global Product Manager - IVD, Erba Group, UK said, “Accepted world-over for their quality, precision and ease-of-operation, the Erba range of hematology products will increase the adoption of automated hematology testing among Indian diagnostic labs. The new range provides holistic solutions for clinical testing in general and targeted diagnostics which is an added advantage for pediatric and geriatric population. Other unique features include flagging of abnormal samples, RFID, large colored LCD touch screen, customizable reporting formats, ability to connect to a Laboratory Information System (LIS) for result output and ready-to-use reagents that are cyanide free and environment-friendly. By addressing many challenges that labs and pathologists face, Transasia is helping healthcare professionals (HCPs) focus on giving patients the best possible care.”

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About Transasia Bio-Medicals Ltd.: Founded in 1979, Transasia Bio-Medicals Ltd., India’s Leading In-vitro Diagnostic Company offers products and solutions in Biochemistry, Hematology, Coagulation, ESR, Immunology, Urinalysis, Critical Care, Diabetes Management, Microbiology and Molecular Diagnostics. Transasia provides doctors and patients with reliable, affordable and innovative Medical Diagnostic Systems, with an impressive install base of above 65,000 equipment across India. It has a vast network of the more than 250 service engineers, 400+ sales and marketing team, 23 zonal offices and 350+ distributors. It is the first Indian company to manufacture and export blood analyzers and reagents, in the 1990s. Today, Transasia’s indigenous research has resulted in development of state of the art, ‘Make in India’ products and technologies, enabling its products to be among the best in the world. All along its journey spanning more than four decades, Transasia has been recognized for its commitment to healthcare. It has been conferred ‘The Economic Times Best Brands 2019’ award, ‘India Medical Device - Export Company of the Year’ and the ‘Global Growth Company-2014’ award by the World Economic Forum amongst many others. Headquartered in Mumbai, Transasia is a part of the global Transasia-Erba group. The group has spread its footprint across USA, UK, Germany, Czech Republic, France, Italy, Russia and Turkey through various acquisitions. Transasia-Erba Group’s production sites in India, Czech Republic and USA and R&D centres in France, UK, India and Czech Republic form a hub for indigenous manufacturing of world class deliverables. Today, the group serves millions across 100 countries. For further information, kindly visit www.erbamannheim.com

For editorial queries only contact: Sonam of PRHUB @ sonamm@prhub.com/9945017180.

About Transasia Bio-Medicals Ltd.: Founded in 1979, Transasia Bio-Medicals Ltd., India’s Leading In-vitro Diagnostic Company offers products and solutions in Biochemistry, Hematology, Coagulation, ESR, Immunology, Urinalysis, Critical Care, Diabetes Management, Microbiology and Molecular Diagnostics. Transasia provides doctors and patients with reliable, affordable and innovative Medical Diagnostic Systems, with an impressive install base of above 65,000 equipment across India.

Company Name: PRHUB Integrated Marketing Communications Private Limited.
Postal Address: #22, Samson Arcade, Ground Floor, andreee Road, Shanthinagar, Bangalore-560027.
Contact person: Sonam Motreja
Contact number: 9945017180

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